Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior

Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a li...

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Autores principales: Yamna Erraach, Fatma Jaafer, Ivana Radić, Mechthild Donner
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/855a237a3ae24445bf00a65bdf3d9fed
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spelling oai:doaj.org-article:855a237a3ae24445bf00a65bdf3d9fed2021-11-11T19:51:45ZSustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior10.3390/su1321123102071-1050https://doaj.org/article/855a237a3ae24445bf00a65bdf3d9fed2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12310https://doaj.org/toc/2071-1050Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels.Yamna ErraachFatma JaaferIvana RadićMechthild DonnerMDPI AGarticlesustainabilitylabelsconsumer behaviorattitudesolive oilEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12310, p 12310 (2021)
institution DOAJ
collection DOAJ
language EN
topic sustainability
labels
consumer behavior
attitudes
olive oil
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle sustainability
labels
consumer behavior
attitudes
olive oil
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Yamna Erraach
Fatma Jaafer
Ivana Radić
Mechthild Donner
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
description Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels.
format article
author Yamna Erraach
Fatma Jaafer
Ivana Radić
Mechthild Donner
author_facet Yamna Erraach
Fatma Jaafer
Ivana Radić
Mechthild Donner
author_sort Yamna Erraach
title Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
title_short Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
title_full Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
title_fullStr Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
title_full_unstemmed Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
title_sort sustainability labels on olive oil: a review on consumer attitudes and behavior
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/855a237a3ae24445bf00a65bdf3d9fed
work_keys_str_mv AT yamnaerraach sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior
AT fatmajaafer sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior
AT ivanaradic sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior
AT mechthilddonner sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior
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