Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior
Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a li...
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MDPI AG
2021
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oai:doaj.org-article:855a237a3ae24445bf00a65bdf3d9fed2021-11-11T19:51:45ZSustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior10.3390/su1321123102071-1050https://doaj.org/article/855a237a3ae24445bf00a65bdf3d9fed2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12310https://doaj.org/toc/2071-1050Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels.Yamna ErraachFatma JaaferIvana RadićMechthild DonnerMDPI AGarticlesustainabilitylabelsconsumer behaviorattitudesolive oilEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12310, p 12310 (2021) |
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topic |
sustainability labels consumer behavior attitudes olive oil Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
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sustainability labels consumer behavior attitudes olive oil Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Yamna Erraach Fatma Jaafer Ivana Radić Mechthild Donner Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
description |
Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels. |
format |
article |
author |
Yamna Erraach Fatma Jaafer Ivana Radić Mechthild Donner |
author_facet |
Yamna Erraach Fatma Jaafer Ivana Radić Mechthild Donner |
author_sort |
Yamna Erraach |
title |
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
title_short |
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
title_full |
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
title_fullStr |
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
title_full_unstemmed |
Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior |
title_sort |
sustainability labels on olive oil: a review on consumer attitudes and behavior |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/855a237a3ae24445bf00a65bdf3d9fed |
work_keys_str_mv |
AT yamnaerraach sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior AT fatmajaafer sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior AT ivanaradic sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior AT mechthilddonner sustainabilitylabelsonoliveoilareviewonconsumerattitudesandbehavior |
_version_ |
1718431419076706304 |