Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh

Measuring people’s values Orientation for Materialism has been a popular area for the research in social sciences since 1990’s. Among the plethora of materialism scales, perhaps Marsha Richins and Scott Dawson formulated scale for measuring materialism is the most popular and widely used. This resea...

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Autores principales:	Muhammad Rehan Masoom, Md Moniruzzaman Sarker
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	consumerism values bangladesh materialism measurement scale development Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/85adb8fe186f419da120d6fc49538da0
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spelling	oai:doaj.org-article:85adb8fe186f419da120d6fc49538da02021-12-02T14:35:47ZRising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh2331-197510.1080/23311975.2017.1345049https://doaj.org/article/85adb8fe186f419da120d6fc49538da02017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1345049https://doaj.org/toc/2331-1975Measuring people’s values Orientation for Materialism has been a popular area for the research in social sciences since 1990’s. Among the plethora of materialism scales, perhaps Marsha Richins and Scott Dawson formulated scale for measuring materialism is the most popular and widely used. This research examines the consumerism of Bangladesh using Richins’ Scale of seventeen items categorized in three variables to measure materialism. Exploratory Research Design is applied to address the clusters of attitudes that may emerge from the data gathered by mall intercept from a convenience sample of 1,259. “Factor analysis” was conducted to devise a valid scale to measure consumerism in this culture. Research findings suggest that a new set of items can measure the level of materialism with acceptable reliability and validity for the culture of Bangladesh. When the relationships between demographics and materialism were assessed, with the exception of age, a non-consistent pattern emerged. Hardly any effort has made so far to unveil the nature of consumerism in the developing economy context; hence, the research may benefit to outline the value shift that leans toward materialism value orientation.Muhammad Rehan MasoomMd Moniruzzaman SarkerTaylor & Francis Grouparticleconsumerismvaluesbangladeshmaterialism measurement scaledevelopmentBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumerism values bangladesh materialism measurement scale development Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	consumerism values bangladesh materialism measurement scale development Business HF5001-6182 Management. Industrial management HD28-70 Muhammad Rehan Masoom Md Moniruzzaman Sarker Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
description	Measuring people’s values Orientation for Materialism has been a popular area for the research in social sciences since 1990’s. Among the plethora of materialism scales, perhaps Marsha Richins and Scott Dawson formulated scale for measuring materialism is the most popular and widely used. This research examines the consumerism of Bangladesh using Richins’ Scale of seventeen items categorized in three variables to measure materialism. Exploratory Research Design is applied to address the clusters of attitudes that may emerge from the data gathered by mall intercept from a convenience sample of 1,259. “Factor analysis” was conducted to devise a valid scale to measure consumerism in this culture. Research findings suggest that a new set of items can measure the level of materialism with acceptable reliability and validity for the culture of Bangladesh. When the relationships between demographics and materialism were assessed, with the exception of age, a non-consistent pattern emerged. Hardly any effort has made so far to unveil the nature of consumerism in the developing economy context; hence, the research may benefit to outline the value shift that leans toward materialism value orientation.
format	article
author	Muhammad Rehan Masoom Md Moniruzzaman Sarker
author_facet	Muhammad Rehan Masoom Md Moniruzzaman Sarker
author_sort	Muhammad Rehan Masoom
title	Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
title_short	Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
title_full	Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
title_fullStr	Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
title_full_unstemmed	Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh
title_sort	rising materialism in the developing economy: assessing materialistic value orientation in contemporary bangladesh
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/85adb8fe186f419da120d6fc49538da0
work_keys_str_mv	AT muhammadrehanmasoom risingmaterialisminthedevelopingeconomyassessingmaterialisticvalueorientationincontemporarybangladesh AT mdmoniruzzamansarker risingmaterialisminthedevelopingeconomyassessingmaterialisticvalueorientationincontemporarybangladesh
_version_	1718391083468062720

Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh

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