Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community

The Dieng Culture Festival (DCF) is an innovation of sustainable tourism development, which refers to the character development of local community-based tourism products. The DCF combines the concept of cultural and natural tourism. It shows visitors that Dieng has a variety of natural and cultural...

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Autores principales:	Rosilawati Yeni, Daffa Naufal, Ariyati Sri Khairunnisa
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/85c58212d0174a3a92fa3d55fd22126c
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spelling	oai:doaj.org-article:85c58212d0174a3a92fa3d55fd22126c2021-11-08T15:19:30ZPromotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community2267-124210.1051/e3sconf/202131604012https://doaj.org/article/85c58212d0174a3a92fa3d55fd22126c2021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_04012.pdfhttps://doaj.org/toc/2267-1242The Dieng Culture Festival (DCF) is an innovation of sustainable tourism development, which refers to the character development of local community-based tourism products. The DCF combines the concept of cultural and natural tourism. It shows visitors that Dieng has a variety of natural and cultural tourism objects with a sustainable tourism concept. This study aims to analyze the promotional strategies carried out by the DCF as sustainable tourism based on local communities. This research employed a descriptive qualitative approach by conducting in-depth interviews on 2020 with 10 interviewees included tourism awareness group (Pokdarwis) Dieng Pandawa administrators and the local community involved in the DCF. The results revealed that (1) the promotion strategy was implemented using online media (Facebook and Instagram), (2) publicity through television channels has collaborated with the DCF organizer and (CNN) Pesona Indonesia to publish activities during the DCF to the broader community, (3) the DCF organizer also created an official website containing a series of events, ticket sales, and information on Dieng Plateau tourism objects.Rosilawati YeniDaffa NaufalAriyati Sri KhairunnisaEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 04012 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Rosilawati Yeni Daffa Naufal Ariyati Sri Khairunnisa Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
description	The Dieng Culture Festival (DCF) is an innovation of sustainable tourism development, which refers to the character development of local community-based tourism products. The DCF combines the concept of cultural and natural tourism. It shows visitors that Dieng has a variety of natural and cultural tourism objects with a sustainable tourism concept. This study aims to analyze the promotional strategies carried out by the DCF as sustainable tourism based on local communities. This research employed a descriptive qualitative approach by conducting in-depth interviews on 2020 with 10 interviewees included tourism awareness group (Pokdarwis) Dieng Pandawa administrators and the local community involved in the DCF. The results revealed that (1) the promotion strategy was implemented using online media (Facebook and Instagram), (2) publicity through television channels has collaborated with the DCF organizer and (CNN) Pesona Indonesia to publish activities during the DCF to the broader community, (3) the DCF organizer also created an official website containing a series of events, ticket sales, and information on Dieng Plateau tourism objects.
format	article
author	Rosilawati Yeni Daffa Naufal Ariyati Sri Khairunnisa
author_facet	Rosilawati Yeni Daffa Naufal Ariyati Sri Khairunnisa
author_sort	Rosilawati Yeni
title	Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
title_short	Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
title_full	Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
title_fullStr	Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
title_full_unstemmed	Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community
title_sort	promotion strategy of dieng culture festival (dcf) as sustainable tourism based on local community
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/85c58212d0174a3a92fa3d55fd22126c
work_keys_str_mv	AT rosilawatiyeni promotionstrategyofdiengculturefestivaldcfassustainabletourismbasedonlocalcommunity AT daffanaufal promotionstrategyofdiengculturefestivaldcfassustainabletourismbasedonlocalcommunity AT ariyatisrikhairunnisa promotionstrategyofdiengculturefestivaldcfassustainabletourismbasedonlocalcommunity
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Promotion strategy of Dieng Culture Festival (DCF) as sustainable tourism based on local community

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