Integrated Marketing Communications Application in the Education Market

IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principle...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Svetlana Aleksandrovna Levina
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	education marketing advertising public relations integrated marketing communications Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/85c7b1760bf34604a12e3e8516501647
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:85c7b1760bf34604a12e3e8516501647
record_format	dspace
spelling	oai:doaj.org-article:85c7b1760bf34604a12e3e85165016472021-11-12T10:45:59ZIntegrated Marketing Communications Application in the Education Market1726-11391816-8590https://doaj.org/article/85c7b1760bf34604a12e3e85165016472018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/123https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principles, the significance of elaboration asingle communication concept. The article deals with advantages of integrated marketing communications as a tool of interaction with consumers. The author analyzes the possibility of applying for education various types of advertising, marketing tools, events and PR-activities. The article offers original ideas for advertising clips, open days, personal communications.Svetlana Aleksandrovna LevinaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleeducationmarketingadvertisingpublic relationsintegrated marketing communicationsPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 6, Pp 173-181 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	education marketing advertising public relations integrated marketing communications Political institutions and public administration (General) JF20-2112
spellingShingle	education marketing advertising public relations integrated marketing communications Political institutions and public administration (General) JF20-2112 Svetlana Aleksandrovna Levina Integrated Marketing Communications Application in the Education Market
description	IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principles, the significance of elaboration asingle communication concept. The article deals with advantages of integrated marketing communications as a tool of interaction with consumers. The author analyzes the possibility of applying for education various types of advertising, marketing tools, events and PR-activities. The article offers original ideas for advertising clips, open days, personal communications.
format	article
author	Svetlana Aleksandrovna Levina
author_facet	Svetlana Aleksandrovna Levina
author_sort	Svetlana Aleksandrovna Levina
title	Integrated Marketing Communications Application in the Education Market
title_short	Integrated Marketing Communications Application in the Education Market
title_full	Integrated Marketing Communications Application in the Education Market
title_fullStr	Integrated Marketing Communications Application in the Education Market
title_full_unstemmed	Integrated Marketing Communications Application in the Education Market
title_sort	integrated marketing communications application in the education market
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/85c7b1760bf34604a12e3e8516501647
work_keys_str_mv	AT svetlanaaleksandrovnalevina integratedmarketingcommunicationsapplicationintheeducationmarket
_version_	1718430943133302784

Integrated Marketing Communications Application in the Education Market

Ejemplares similares