Integrated Marketing Communications Application in the Education Market

Integrated Marketing Communications Application in the Education Market

IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principle...

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Autor principal: Svetlana Aleksandrovna Levina
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:
education
marketing
advertising
public relations
integrated marketing communications
Political institutions and public administration (General)
JF20-2112
Acceso en línea:https://doaj.org/article/85c7b1760bf34604a12e3e8516501647
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