Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role of word...

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Autores principales:	Shimiao Li, Nor Siah Jaharuddin
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	organic food background factors purchase intention purchase decision word-of-mouth (wom) consumers in china Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/85e851eb4efd4fa9b124b6f89368dba7
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spelling	oai:doaj.org-article:85e851eb4efd4fa9b124b6f89368dba72021-12-02T13:26:15ZInfluences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)2331-197510.1080/23311975.2021.1876296https://doaj.org/article/85e851eb4efd4fa9b124b6f89368dba72021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1876296https://doaj.org/toc/2331-1975The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role of word-of-mouth (WOM) in relationship between purchase intention and purchase decision to fill in the intention-behavior gap in the field of behavior of purchasing organic food. The data were acquired through purposive sampling method by distributing questionnaires among organic food consumers. 280 out of 306 questionnaires were valid to proceed to statistical analysis. All proposed hypotheses were verified through structural equation modeling (SEM) and SPSS PROCESS regression analysis. As suggested from the study results, except for hedonistic motivation factor, the other background factors (i.e., individual, social, and information) significantly impacted consumers’ purchase intention. Moreover, the relationship between purchase intention and purchase decision was significantly moderated by word-of-mouth (WOM). The present study sheds light on how to motivate consumers’ purchase intention by stressing vital background factors from individual (i.e., purchase attitude and health consciousness), social (i.e., self-perceived vegetarian and environmental concern), and information perspectives (i.e., labeling and social media information). Besides, a novel insight is presented for marketers on how to deepen the relationship between consumers’ purchase intention and purchase decision via the moderating effect of word-of-mouth (WOM).Shimiao LiNor Siah JaharuddinTaylor & Francis Grouparticleorganic foodbackground factorspurchase intentionpurchase decisionword-of-mouth (wom)consumers in chinaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	organic food background factors purchase intention purchase decision word-of-mouth (wom) consumers in china Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	organic food background factors purchase intention purchase decision word-of-mouth (wom) consumers in china Business HF5001-6182 Management. Industrial management HD28-70 Shimiao Li Nor Siah Jaharuddin Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
description	The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role of word-of-mouth (WOM) in relationship between purchase intention and purchase decision to fill in the intention-behavior gap in the field of behavior of purchasing organic food. The data were acquired through purposive sampling method by distributing questionnaires among organic food consumers. 280 out of 306 questionnaires were valid to proceed to statistical analysis. All proposed hypotheses were verified through structural equation modeling (SEM) and SPSS PROCESS regression analysis. As suggested from the study results, except for hedonistic motivation factor, the other background factors (i.e., individual, social, and information) significantly impacted consumers’ purchase intention. Moreover, the relationship between purchase intention and purchase decision was significantly moderated by word-of-mouth (WOM). The present study sheds light on how to motivate consumers’ purchase intention by stressing vital background factors from individual (i.e., purchase attitude and health consciousness), social (i.e., self-perceived vegetarian and environmental concern), and information perspectives (i.e., labeling and social media information). Besides, a novel insight is presented for marketers on how to deepen the relationship between consumers’ purchase intention and purchase decision via the moderating effect of word-of-mouth (WOM).
format	article
author	Shimiao Li Nor Siah Jaharuddin
author_facet	Shimiao Li Nor Siah Jaharuddin
author_sort	Shimiao Li
title	Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
title_short	Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
title_full	Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
title_fullStr	Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
title_full_unstemmed	Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)
title_sort	influences of background factors on consumers’ purchase intention in china’s organic food market: assessing moderating role of word-of-mouth (wom)
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/85e851eb4efd4fa9b124b6f89368dba7
work_keys_str_mv	AT shimiaoli influencesofbackgroundfactorsonconsumerspurchaseintentioninchinasorganicfoodmarketassessingmoderatingroleofwordofmouthwom AT norsiahjaharuddin influencesofbackgroundfactorsonconsumerspurchaseintentioninchinasorganicfoodmarketassessingmoderatingroleofwordofmouthwom
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Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

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