Evolutionary Game of Multi-Subjects in Live Streaming and Governance Strategies Based on Social Preference Theory during the COVID-19 Pandemic

After the outbreak of the COVID-19, offline consumption has been significantly impacted. For the sake of safety, online consumption has become the most common manner, and this has generated e-commerce, which not only breaks the spatio-temporal or regional restrictions, but also conforms to the norma...

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Bibliographic Details
Main Authors: Tinggui Chen, Lijuan Peng, Jianjun Yang, Guodong Cong, Guoping Li
Format: article
Language:EN
Published: MDPI AG 2021
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Online Access:https://doaj.org/article/85fa81365bd74c37a24c0844d098522b
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