DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI

<p><em>The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population...

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Autores principales: Zuwina Miraza, Hafriz Rifki Hafas
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Publicado: Universitas Muhammadiyah Sumatera Utara 2018
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Acceso en línea:https://doaj.org/article/862d31d2ca934dabad7c5e18d922b83b
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spelling oai:doaj.org-article:862d31d2ca934dabad7c5e18d922b83b2021-11-05T05:03:35ZDAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI1693-76192580-417010.30596/jimb.v15i1.973https://doaj.org/article/862d31d2ca934dabad7c5e18d922b83b2018-07-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/973https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan.</em></p><p><strong><em>Keywords:</em></strong><em> Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.</em></p>Zuwina MirazaHafriz Rifki HafasUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 15, Iss 1 (2018)
institution DOAJ
collection DOAJ
language ID
topic Management. Industrial management
HD28-70
Business
HF5001-6182
spellingShingle Management. Industrial management
HD28-70
Business
HF5001-6182
Zuwina Miraza
Hafriz Rifki Hafas
DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
description <p><em>The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan.</em></p><p><strong><em>Keywords:</em></strong><em> Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.</em></p>
format article
author Zuwina Miraza
Hafriz Rifki Hafas
author_facet Zuwina Miraza
Hafriz Rifki Hafas
author_sort Zuwina Miraza
title DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
title_short DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
title_full DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
title_fullStr DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
title_full_unstemmed DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
title_sort dampak keragaman sumberdaya portofolio aliansi terhadap inovasi dengan pemoderasi ketidakpastian pasar dan pengalaman aliansi
publisher Universitas Muhammadiyah Sumatera Utara
publishDate 2018
url https://doaj.org/article/862d31d2ca934dabad7c5e18d922b83b
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