BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY
This article presents the results of a survey that was carried out among companies commissioning cargo handling on the national transport services market. The aim of this study was to determine the relationship between brand awareness, image and brand equity in terms of companies s...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Silesian University of Technology
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/866a5409b22d48acb80a8172466d781b |
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