Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging
In China, microblogging is an extremely popular activity and is proving to be an effective mechanism to gauge perceptions about social phenomena. Between 2010 and 2015 Sina Weibo, China’s largest microblogging website, generated 95,015 postings from 62,074 users referencing the term massive open on...
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Athabasca University Press
2015
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oai:doaj.org-article:86cc208f70374bdbad35b7abda5f7f302021-12-02T19:25:15ZPublic Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging10.19173/irrodl.v16i5.22441492-3831https://doaj.org/article/86cc208f70374bdbad35b7abda5f7f302015-09-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/2244https://doaj.org/toc/1492-3831 In China, microblogging is an extremely popular activity and is proving to be an effective mechanism to gauge perceptions about social phenomena. Between 2010 and 2015 Sina Weibo, China’s largest microblogging website, generated 95,015 postings from 62,074 users referencing the term massive open online courses (MOOCs), a method of online course delivery popularized in North America that has spread globally. Time series analyses revealed distinct patterns in the volume of postings during a four-year period, and subsequently by month, by week, and by the time of day. The volume of postings during the week, for example, peaked on Monday and declined daily to a low point on Saturday. Relative to maximizing learner engagement, the findings may provide insight to parties who deliver MOOCs to employ or test strategies on timing (i.e., time of year to offer/not offer a MOOC, time of week to release/not release new material, time of day to schedule/not schedule chat sessions). The paper also serves to demonstrate a mechanism to retrieve big data from social media sources, otherwise underutilized in educational research. Jingjing ZhangKirk PerrisQinhua ZhengLi ChenAthabasca University PressarticleMOOCsmicrobloggingdata miningtime seriesWeiboSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 16, Iss 5 (2015) |
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MOOCs microblogging data mining time series Special aspects of education LC8-6691 |
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MOOCs microblogging data mining time series Special aspects of education LC8-6691 Jingjing Zhang Kirk Perris Qinhua Zheng Li Chen Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
description |
In China, microblogging is an extremely popular activity and is proving to be an effective mechanism to gauge perceptions about social phenomena. Between 2010 and 2015 Sina Weibo, China’s largest microblogging website, generated 95,015 postings from 62,074 users referencing the term massive open online courses (MOOCs), a method of online course delivery popularized in North America that has spread globally. Time series analyses revealed distinct patterns in the volume of postings during a four-year period, and subsequently by month, by week, and by the time of day. The volume of postings during the week, for example, peaked on Monday and declined daily to a low point on Saturday. Relative to maximizing learner engagement, the findings may provide insight to parties who deliver MOOCs to employ or test strategies on timing (i.e., time of year to offer/not offer a MOOC, time of week to release/not release new material, time of day to schedule/not schedule chat sessions). The paper also serves to demonstrate a mechanism to retrieve big data from social media sources, otherwise underutilized in educational research.
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format |
article |
author |
Jingjing Zhang Kirk Perris Qinhua Zheng Li Chen |
author_facet |
Jingjing Zhang Kirk Perris Qinhua Zheng Li Chen |
author_sort |
Jingjing Zhang |
title |
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
title_short |
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
title_full |
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
title_fullStr |
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
title_full_unstemmed |
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging |
title_sort |
public response to “the mooc movement” in china: examining the time series of microblogging |
publisher |
Athabasca University Press |
publishDate |
2015 |
url |
https://doaj.org/article/86cc208f70374bdbad35b7abda5f7f30 |
work_keys_str_mv |
AT jingjingzhang publicresponsetothemoocmovementinchinaexaminingthetimeseriesofmicroblogging AT kirkperris publicresponsetothemoocmovementinchinaexaminingthetimeseriesofmicroblogging AT qinhuazheng publicresponsetothemoocmovementinchinaexaminingthetimeseriesofmicroblogging AT lichen publicresponsetothemoocmovementinchinaexaminingthetimeseriesofmicroblogging |
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1718376571890302976 |