ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES

The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. Th...

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Autores principales:	A. N. Timokhovich, O. I. Nikuradze
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	audience communication communication channels community consumers internet media space mobile application social interaction social networks Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/8767f14dd9e54679b9bc6cc18b7f41e5
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id	oai:doaj.org-article:8767f14dd9e54679b9bc6cc18b7f41e5
record_format	dspace
spelling	oai:doaj.org-article:8767f14dd9e54679b9bc6cc18b7f41e52021-12-03T07:43:34ZANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES1816-42772686-841510.26425/1816-4277-2020-12-171-175https://doaj.org/article/8767f14dd9e54679b9bc6cc18b7f41e52021-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2588https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. The article considers the main approaches to studying media space by Russian and foreign authors. The study describes the traditional offline communication practices of the fandoms. The authors substantiate the problem of the existence of a variety of communication channels of the fan communities with the audience (negative interpretation of content, limitations in monetization and evaluation of the effectiveness of communication practices, the growth of costs for the diversification of content, taking into account the features of different platforms). The paper identifies the trend of centralization of fan communities and the possibilities of technological support of user experience at all stages of the communication process as part of the use of online platform. The article gives an analysis of the media environment and media spaces of South Korea’s fan communities on the example of the South Korean case of the development of the fandom media space in the format of the Weverse mobile application. The study considers the techniques of interaction with the audience in the offline interaction limitations. The authors formulate conclusions about the specifics of the extended functionality of the platform, about the provided ways of organizing the virtual fan media space with the help of the platform; about the coming trend of transferring fan activities into the virtual environment.A. N. TimokhovichO. I. NikuradzePublishing House of the State University of Managementarticleaudiencecommunicationcommunication channelscommunityconsumersinternetmedia spacemobile applicationsocial interactionsocial networksSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 12, Pp 171-175 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	audience communication communication channels community consumers internet media space mobile application social interaction social networks Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	audience communication communication channels community consumers internet media space mobile application social interaction social networks Sociology (General) HM401-1281 Economics as a science HB71-74 A. N. Timokhovich O. I. Nikuradze ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
description	The article deals with the development of media spaces of virtual fan communities. The aim of the research was to reveal the specifics of online communication of virtual fan communities with the audience. The paper investigates the dialectics of the concepts of fan-community, media space, fandom. The article considers the main approaches to studying media space by Russian and foreign authors. The study describes the traditional offline communication practices of the fandoms. The authors substantiate the problem of the existence of a variety of communication channels of the fan communities with the audience (negative interpretation of content, limitations in monetization and evaluation of the effectiveness of communication practices, the growth of costs for the diversification of content, taking into account the features of different platforms). The paper identifies the trend of centralization of fan communities and the possibilities of technological support of user experience at all stages of the communication process as part of the use of online platform. The article gives an analysis of the media environment and media spaces of South Korea’s fan communities on the example of the South Korean case of the development of the fandom media space in the format of the Weverse mobile application. The study considers the techniques of interaction with the audience in the offline interaction limitations. The authors formulate conclusions about the specifics of the extended functionality of the platform, about the provided ways of organizing the virtual fan media space with the help of the platform; about the coming trend of transferring fan activities into the virtual environment.
format	article
author	A. N. Timokhovich O. I. Nikuradze
author_facet	A. N. Timokhovich O. I. Nikuradze
author_sort	A. N. Timokhovich
title	ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
title_short	ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
title_full	ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
title_fullStr	ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
title_full_unstemmed	ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES
title_sort	analysis of the development of virtual fan communities media spaces
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/8767f14dd9e54679b9bc6cc18b7f41e5
work_keys_str_mv	AT antimokhovich analysisofthedevelopmentofvirtualfancommunitiesmediaspaces AT oinikuradze analysisofthedevelopmentofvirtualfancommunitiesmediaspaces
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ANALYSIS OF THE DEVELOPMENT OF VIRTUAL FAN COMMUNITIES MEDIA SPACES

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