Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition

The principles of text construction and infl on the youth audience of modern mass media are considered on the example of the radio station “New Radio”. The question is raised about the relevance of the use in the modern virtual space of the classical technology of text generation, based on Greco-Rom...

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Autor principal:	O. V. Murzina
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2020
Materias:	mass media social networks the target audience new rhetoric topos Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/878cabcde57f401c90b1405d858b5f6d
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id	oai:doaj.org-article:878cabcde57f401c90b1405d858b5f6d
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spelling	oai:doaj.org-article:878cabcde57f401c90b1405d858b5f6d2021-12-02T07:58:13ZImplication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition2225-756X2227-129510.24224/2227-1295-2020-12-99-110https://doaj.org/article/878cabcde57f401c90b1405d858b5f6d2020-12-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/2211https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The principles of text construction and infl on the youth audience of modern mass media are considered on the example of the radio station “New Radio”. The question is raised about the relevance of the use in the modern virtual space of the classical technology of text generation, based on Greco-Roman rhetoric. The results of a comparative analysis of the technology of generating a text in the periods of antiquity and the revival of this technology in the “new rhetoric” of the second half of the twentieth century is presented in the article. The relevance of the study is due to the observed diversifi of the media, which is becoming more prominent in youth media: the distribution of content on social networks allows each media to become more specialized and coordinate content with the needs of the target audience. The novelty of the research is seen in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. The novelty of the research is in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. Particular attention is paid to the axiology of a set of enthymemes that the target audience can potentially restore.O. V. MurzinaTsentr nauchnykh i obrazovatelnykh proektovarticlemass mediasocial networksthe target audiencenew rhetorictoposSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 12, Pp 99-110 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	mass media social networks the target audience new rhetoric topos Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	mass media social networks the target audience new rhetoric topos Slavic languages. Baltic languages. Albanian languages PG1-9665 O. V. Murzina Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
description	The principles of text construction and infl on the youth audience of modern mass media are considered on the example of the radio station “New Radio”. The question is raised about the relevance of the use in the modern virtual space of the classical technology of text generation, based on Greco-Roman rhetoric. The results of a comparative analysis of the technology of generating a text in the periods of antiquity and the revival of this technology in the “new rhetoric” of the second half of the twentieth century is presented in the article. The relevance of the study is due to the observed diversifi of the media, which is becoming more prominent in youth media: the distribution of content on social networks allows each media to become more specialized and coordinate content with the needs of the target audience. The novelty of the research is seen in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. The novelty of the research is in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. Particular attention is paid to the axiology of a set of enthymemes that the target audience can potentially restore.
format	article
author	O. V. Murzina
author_facet	O. V. Murzina
author_sort	O. V. Murzina
title	Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
title_short	Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
title_full	Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
title_fullStr	Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
title_full_unstemmed	Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition
title_sort	implication techniques for constimplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing texts of modern youth media through the prism of rhetorical tradition
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2020
url	https://doaj.org/article/878cabcde57f401c90b1405d858b5f6d
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Implication Techniques for ConstImplication techniques for constructing texts of modern youth media through the prism of rhetorical traditionructing Texts of Modern Youth Media through the Prism of Rhetorical Tradition

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