The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market

Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile brands? We replicate and extend Neese and Haynie...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	William T. Neese, William Foxx, Dianne B. Eppler
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	comparative advertising consumer ethnocentrism foreign vs. domestic employment us automobile industry Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/87a8a49f7cf64874a86f0460c2f03f58
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:87a8a49f7cf64874a86f0460c2f03f58
record_format	dspace
spelling	oai:doaj.org-article:87a8a49f7cf64874a86f0460c2f03f582021-12-02T10:44:30ZThe influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market2331-197510.1080/23311975.2018.1444329https://doaj.org/article/87a8a49f7cf64874a86f0460c2f03f582018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1444329https://doaj.org/toc/2331-1975Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile brands? We replicate and extend Neese and Haynie by analyzing industry-specific Cognitive (knowledge), Affective (judgment), and Conative (employment status) covariates. Hierarchy of Effects and CETSCALE means vary significantly across treatments when these covariates are included in a MANCOVA. Regression analysis demonstrates that Attitude toward the Brand, Attitude toward the Ad, and Conative predict Purchase Intentions for participants processing foreign comparative advertising.William T. NeeseWilliam FoxxDianne B. EpplerTaylor & Francis Grouparticlecomparative advertisingconsumer ethnocentrismforeign vs. domesticemploymentus automobile industryBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	comparative advertising consumer ethnocentrism foreign vs. domestic employment us automobile industry Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	comparative advertising consumer ethnocentrism foreign vs. domestic employment us automobile industry Business HF5001-6182 Management. Industrial management HD28-70 William T. Neese William Foxx Dianne B. Eppler The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
description	Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile brands? We replicate and extend Neese and Haynie by analyzing industry-specific Cognitive (knowledge), Affective (judgment), and Conative (employment status) covariates. Hierarchy of Effects and CETSCALE means vary significantly across treatments when these covariates are included in a MANCOVA. Regression analysis demonstrates that Attitude toward the Brand, Attitude toward the Ad, and Conative predict Purchase Intentions for participants processing foreign comparative advertising.
format	article
author	William T. Neese William Foxx Dianne B. Eppler
author_facet	William T. Neese William Foxx Dianne B. Eppler
author_sort	William T. Neese
title	The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
title_short	The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
title_full	The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
title_fullStr	The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
title_full_unstemmed	The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market
title_sort	influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the american automobile market
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/87a8a49f7cf64874a86f0460c2f03f58
work_keys_str_mv	AT williamtneese theinfluenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket AT williamfoxx theinfluenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket AT diannebeppler theinfluenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket AT williamtneese influenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket AT williamfoxx influenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket AT diannebeppler influenceofindustryspecificpersonalcharacteristicsonconsumerreactionstodomesticvsforeigncomparativeadvertisingintheamericanautomobilemarket
_version_	1718396773965234176

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market

Ejemplares similares