Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also b...

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Autores principales:	Nanik Setyawati, Riyadi Santosa, Sumarlam Sumarlam, Dwi Purnanto
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Cokroaminoto Palopo 2020
Materias:	linguistic devices appreciation devices cuisine advertisement text Language and Literature P
Acceso en línea:	https://doaj.org/article/87ded57cc7874f8195d67e0a2f2aa6a5
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spelling	oai:doaj.org-article:87ded57cc7874f8195d67e0a2f2aa6a52021-12-01T19:20:29ZLinguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text10.30605/25409190.2162355-34482540-9190https://doaj.org/article/87ded57cc7874f8195d67e0a2f2aa6a52020-10-01T00:00:00Zhttps://ethicallingua.org/25409190/article/view/216https://doaj.org/toc/2355-3448https://doaj.org/toc/2540-9190 Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation. Nanik SetyawatiRiyadi SantosaSumarlam SumarlamDwi PurnantoUniversitas Cokroaminoto Palopoarticlelinguistic devicesappreciation devicescuisine advertisement textLanguage and LiteraturePENEthical Lingua: Journal of Language Teaching and Literature, Vol 7, Iss 2 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	linguistic devices appreciation devices cuisine advertisement text Language and Literature P
spellingShingle	linguistic devices appreciation devices cuisine advertisement text Language and Literature P Nanik Setyawati Riyadi Santosa Sumarlam Sumarlam Dwi Purnanto Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
description	Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation.
format	article
author	Nanik Setyawati Riyadi Santosa Sumarlam Sumarlam Dwi Purnanto
author_facet	Nanik Setyawati Riyadi Santosa Sumarlam Sumarlam Dwi Purnanto
author_sort	Nanik Setyawati
title	Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
title_short	Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
title_full	Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
title_fullStr	Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
title_full_unstemmed	Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text
title_sort	linguistics devices’ appreciation in semarang’s online cuisine advertisement text
publisher	Universitas Cokroaminoto Palopo
publishDate	2020
url	https://doaj.org/article/87ded57cc7874f8195d67e0a2f2aa6a5
work_keys_str_mv	AT naniksetyawati linguisticsdevicesappreciationinsemarangsonlinecuisineadvertisementtext AT riyadisantosa linguisticsdevicesappreciationinsemarangsonlinecuisineadvertisementtext AT sumarlamsumarlam linguisticsdevicesappreciationinsemarangsonlinecuisineadvertisementtext AT dwipurnanto linguisticsdevicesappreciationinsemarangsonlinecuisineadvertisementtext
_version_	1718404641340784640

Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text

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