The Value for the Consumer in Retail

Shopping is not just a rational act, but also emotional, involving desire and pleasure. Therefore, retailers need to invest in actions, which create customer value, making the purchase an engaging time. The article’s objective is to understand what the shoppers, the role played by a person duri...

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Autores principales:	Beatriz Cavalcante Chamie, Ana Akemi Ikeda
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2015
Materias:	retail shopper customer value consumer behavior and laddering Business HF5001-6182
Acceso en línea:	https://doaj.org/article/87eaae5b36b0403baeb9dbb2451f6d00
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id	oai:doaj.org-article:87eaae5b36b0403baeb9dbb2451f6d00
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spelling	oai:doaj.org-article:87eaae5b36b0403baeb9dbb2451f6d002021-11-11T15:48:06ZThe Value for the Consumer in Retail1807-734Xhttps://doaj.org/article/87eaae5b36b0403baeb9dbb2451f6d002015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123035866003https://doaj.org/toc/1807-734XShopping is not just a rational act, but also emotional, involving desire and pleasure. Therefore, retailers need to invest in actions, which create customer value, making the purchase an engaging time. The article’s objective is to understand what the shoppers, the role played by a person during the shopping process, value during the purchasing experience. The research used the meanend chains theory and the laddering technique to identify the formative value elements in a toy store. As a result, it contacted that to create value, the store should offer stimuli to assist children education, a magical and playful atmosphere, a variety that can awaken the child's desire, and foster a sense of a good purchase and the maximization of resources such as time and money. This research increases understanding, from the customer's perspective, of what is valued in a holistic shopping experience.Beatriz Cavalcante ChamieAna Akemi IkedaFUCAPE Business Schoolarticleretailshoppercustomer valueconsumer behavior and ladderingBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 12, Iss 2, Pp 46-65 (2015)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	retail shopper customer value consumer behavior and laddering Business HF5001-6182
spellingShingle	retail shopper customer value consumer behavior and laddering Business HF5001-6182 Beatriz Cavalcante Chamie Ana Akemi Ikeda The Value for the Consumer in Retail
description	Shopping is not just a rational act, but also emotional, involving desire and pleasure. Therefore, retailers need to invest in actions, which create customer value, making the purchase an engaging time. The article’s objective is to understand what the shoppers, the role played by a person during the shopping process, value during the purchasing experience. The research used the meanend chains theory and the laddering technique to identify the formative value elements in a toy store. As a result, it contacted that to create value, the store should offer stimuli to assist children education, a magical and playful atmosphere, a variety that can awaken the child's desire, and foster a sense of a good purchase and the maximization of resources such as time and money. This research increases understanding, from the customer's perspective, of what is valued in a holistic shopping experience.
format	article
author	Beatriz Cavalcante Chamie Ana Akemi Ikeda
author_facet	Beatriz Cavalcante Chamie Ana Akemi Ikeda
author_sort	Beatriz Cavalcante Chamie
title	The Value for the Consumer in Retail
title_short	The Value for the Consumer in Retail
title_full	The Value for the Consumer in Retail
title_fullStr	The Value for the Consumer in Retail
title_full_unstemmed	The Value for the Consumer in Retail
title_sort	value for the consumer in retail
publisher	FUCAPE Business School
publishDate	2015
url	https://doaj.org/article/87eaae5b36b0403baeb9dbb2451f6d00
work_keys_str_mv	AT beatrizcavalcantechamie thevaluefortheconsumerinretail AT anaakemiikeda thevaluefortheconsumerinretail AT beatrizcavalcantechamie valuefortheconsumerinretail AT anaakemiikeda valuefortheconsumerinretail
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The Value for the Consumer in Retail

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