Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru

The objective of this empirical study is to determine: (a) the underlying variables of the travel motivations related to a coastal city; and (b) the motivational dimensions that predict return, recommendation, and saying positive things about a coastal city as loyalty variables. This project utilize...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Mauricio Carvache-Franco, Aldo Alvarez-Risco, Wilmer Carvache-Franco, Orly Carvache-Franco, Alfredo Estrada-Merino, Marc A. Rosen
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
Acceso en línea:https://doaj.org/article/881775ad2dc14cb5bb02e458d7bbddfe
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
id oai:doaj.org-article:881775ad2dc14cb5bb02e458d7bbddfe
record_format dspace
spelling oai:doaj.org-article:881775ad2dc14cb5bb02e458d7bbddfe2021-11-11T19:20:55ZCoastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru10.3390/su1321115752071-1050https://doaj.org/article/881775ad2dc14cb5bb02e458d7bbddfe2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11575https://doaj.org/toc/2071-1050The objective of this empirical study is to determine: (a) the underlying variables of the travel motivations related to a coastal city; and (b) the motivational dimensions that predict return, recommendation, and saying positive things about a coastal city as loyalty variables. This project utilized an in situ investigation carried out in Lima, a coastal city located on the Pacific Ocean near Peru with important natural and cultural attractions. The researchers used 381 questionnaires that were analyzed through factor analysis, in addition to the stepwise multiple regression method. Reesults identified six underlying variables or motivational factors: “culture and nature”, “authentic coastal experience”, “novelty and social interaction”, “learning”, “sun and beach”, and “nightlife”. Regarding loyalty, the “novelty and social interaction” dimension is the most important predictor of return and the “authentic coastal experience” dimension is the most important predictor of recommending and saying positive things about a coastal city. To motivate a return, events could be created on the beach to motivate novelty, as well as increase recommendations and the amount of positive things said about the destination; educational and sports activities and workshops could also be created with the community and the coastal environment. Results can be used by firms for preparing information for new customers in order to increase trip intention and improve guides for destination marketing organizations (DMOs).Mauricio Carvache-FrancoAldo Alvarez-RiscoWilmer Carvache-FrancoOrly Carvache-FrancoAlfredo Estrada-MerinoMarc A. RosenMDPI AGarticlemotivationsatisfactionloyaltycoastal destinationtourismLimaEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11575, p 11575 (2021)
institution DOAJ
collection DOAJ
language EN
topic motivation
satisfaction
loyalty
coastal destination
tourism
Lima
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle motivation
satisfaction
loyalty
coastal destination
tourism
Lima
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Mauricio Carvache-Franco
Aldo Alvarez-Risco
Wilmer Carvache-Franco
Orly Carvache-Franco
Alfredo Estrada-Merino
Marc A. Rosen
Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
description The objective of this empirical study is to determine: (a) the underlying variables of the travel motivations related to a coastal city; and (b) the motivational dimensions that predict return, recommendation, and saying positive things about a coastal city as loyalty variables. This project utilized an in situ investigation carried out in Lima, a coastal city located on the Pacific Ocean near Peru with important natural and cultural attractions. The researchers used 381 questionnaires that were analyzed through factor analysis, in addition to the stepwise multiple regression method. Reesults identified six underlying variables or motivational factors: “culture and nature”, “authentic coastal experience”, “novelty and social interaction”, “learning”, “sun and beach”, and “nightlife”. Regarding loyalty, the “novelty and social interaction” dimension is the most important predictor of return and the “authentic coastal experience” dimension is the most important predictor of recommending and saying positive things about a coastal city. To motivate a return, events could be created on the beach to motivate novelty, as well as increase recommendations and the amount of positive things said about the destination; educational and sports activities and workshops could also be created with the community and the coastal environment. Results can be used by firms for preparing information for new customers in order to increase trip intention and improve guides for destination marketing organizations (DMOs).
format article
author Mauricio Carvache-Franco
Aldo Alvarez-Risco
Wilmer Carvache-Franco
Orly Carvache-Franco
Alfredo Estrada-Merino
Marc A. Rosen
author_facet Mauricio Carvache-Franco
Aldo Alvarez-Risco
Wilmer Carvache-Franco
Orly Carvache-Franco
Alfredo Estrada-Merino
Marc A. Rosen
author_sort Mauricio Carvache-Franco
title Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
title_short Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
title_full Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
title_fullStr Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
title_full_unstemmed Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru
title_sort coastal cities seen from loyalty and their tourist motivations: a study in lima, peru
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/881775ad2dc14cb5bb02e458d7bbddfe
work_keys_str_mv AT mauriciocarvachefranco coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
AT aldoalvarezrisco coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
AT wilmercarvachefranco coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
AT orlycarvachefranco coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
AT alfredoestradamerino coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
AT marcarosen coastalcitiesseenfromloyaltyandtheirtouristmotivationsastudyinlimaperu
_version_ 1718431536785653760