APA (7th ed.) Citation

Schultz, I. E., Kovacs, M. H., & Janssen, D. P. (2016). The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases. Taylor & Francis Group.

Chicago Style (17th ed.) Citation

Schultz, Ivy E.D., Michelle H. Kovacs, and Dirk P. Janssen. The Perceived Risk and the High Involvement Product Purchase: Location-based Advertisements Using Fearful and Sensual Appeals as Risk Reduction Strategy in Condom Purchases. Taylor & Francis Group, 2016.

MLA (8th ed.) Citation

Schultz, Ivy E.D., et al. The Perceived Risk and the High Involvement Product Purchase: Location-based Advertisements Using Fearful and Sensual Appeals as Risk Reduction Strategy in Condom Purchases. Taylor & Francis Group, 2016.