Schultz, I. E., Kovacs, M. H., & Janssen, D. P. (2016). The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases. Taylor & Francis Group.
Cita Chicago Style (17a ed.)Schultz, Ivy E.D., Michelle H. Kovacs, y Dirk P. Janssen. The Perceived Risk and the High Involvement Product Purchase: Location-based Advertisements Using Fearful and Sensual Appeals as Risk Reduction Strategy in Condom Purchases. Taylor & Francis Group, 2016.
Cita MLA (8a ed.)Schultz, Ivy E.D., et al. The Perceived Risk and the High Involvement Product Purchase: Location-based Advertisements Using Fearful and Sensual Appeals as Risk Reduction Strategy in Condom Purchases. Taylor & Francis Group, 2016.