A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the d...
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Universidade Federal de Santa Catarina
2014
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oai:doaj.org-article:8894224d24e140488e1791dc0e3dd71d2021-11-11T15:49:46ZA EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO1983-4535https://doaj.org/article/8894224d24e140488e1791dc0e3dd71d2014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319330058008https://doaj.org/toc/1983-4535The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the dropout students. The methodology comprises a case study of a qualitative nature, procedure document research technique used for data collection were questionnaire and structured interviews with students dropping out of the course and administrative representatives of the institution. The data analysis indicated that the main causes of dropout: the change of interest, lifestyle choice or vocational indecision, didactics inefficient teachers, unmet expectations about the course, the weekly work, aspects of inadequate classroom teaching, lack of proper guidance by the course coordinator and the difficulties of monitoring the course. Marketing strategies should be concerned with the welfare of the student, their orientation and adjustment to the course, preparing teachers teaching and improving teaching.Michelli SlhessarenkoClaudio Reis GonçaloJoana Carlos BeiraPriscila CembranelUniversidade Federal de Santa Catarinaarticleevasionstrategyhigher educationEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 7, Iss 1, Pp 128-147 (2014) |
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evasion strategy higher education Education (General) L7-991 Special aspects of education LC8-6691 |
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evasion strategy higher education Education (General) L7-991 Special aspects of education LC8-6691 Michelli Slhessarenko Claudio Reis Gonçalo Joana Carlos Beira Priscila Cembranel A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
description |
The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the dropout students. The methodology comprises a case study of a qualitative nature, procedure document research technique used for data collection were questionnaire and structured interviews with students dropping out of the course and administrative representatives of the institution. The data analysis indicated that the main causes of dropout: the change of interest, lifestyle choice or vocational indecision, didactics inefficient teachers, unmet expectations about the course, the weekly work, aspects of inadequate classroom teaching, lack of proper guidance by the course coordinator and the difficulties of monitoring the course. Marketing strategies should be concerned with the welfare of the student, their orientation and adjustment to the course, preparing teachers teaching and improving teaching. |
format |
article |
author |
Michelli Slhessarenko Claudio Reis Gonçalo Joana Carlos Beira Priscila Cembranel |
author_facet |
Michelli Slhessarenko Claudio Reis Gonçalo Joana Carlos Beira Priscila Cembranel |
author_sort |
Michelli Slhessarenko |
title |
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
title_short |
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
title_full |
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
title_fullStr |
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
title_full_unstemmed |
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO |
title_sort |
evasão na educação superior para o curso de bacharelado em sistema de informação |
publisher |
Universidade Federal de Santa Catarina |
publishDate |
2014 |
url |
https://doaj.org/article/8894224d24e140488e1791dc0e3dd71d |
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