A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO

The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the d...

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Autores principales: Michelli Slhessarenko, Claudio Reis Gonçalo, Joana Carlos Beira, Priscila Cembranel
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2014
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Acceso en línea:https://doaj.org/article/8894224d24e140488e1791dc0e3dd71d
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spelling oai:doaj.org-article:8894224d24e140488e1791dc0e3dd71d2021-11-11T15:49:46ZA EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO1983-4535https://doaj.org/article/8894224d24e140488e1791dc0e3dd71d2014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319330058008https://doaj.org/toc/1983-4535The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the dropout students. The methodology comprises a case study of a qualitative nature, procedure document research technique used for data collection were questionnaire and structured interviews with students dropping out of the course and administrative representatives of the institution. The data analysis indicated that the main causes of dropout: the change of interest, lifestyle choice or vocational indecision, didactics inefficient teachers, unmet expectations about the course, the weekly work, aspects of inadequate classroom teaching, lack of proper guidance by the course coordinator and the difficulties of monitoring the course. Marketing strategies should be concerned with the welfare of the student, their orientation and adjustment to the course, preparing teachers teaching and improving teaching.Michelli SlhessarenkoClaudio Reis GonçaloJoana Carlos BeiraPriscila CembranelUniversidade Federal de Santa Catarinaarticleevasionstrategyhigher educationEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 7, Iss 1, Pp 128-147 (2014)
institution DOAJ
collection DOAJ
language ES
PT
topic evasion
strategy
higher education
Education (General)
L7-991
Special aspects of education
LC8-6691
spellingShingle evasion
strategy
higher education
Education (General)
L7-991
Special aspects of education
LC8-6691
Michelli Slhessarenko
Claudio Reis Gonçalo
Joana Carlos Beira
Priscila Cembranel
A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
description The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the dropout students. The methodology comprises a case study of a qualitative nature, procedure document research technique used for data collection were questionnaire and structured interviews with students dropping out of the course and administrative representatives of the institution. The data analysis indicated that the main causes of dropout: the change of interest, lifestyle choice or vocational indecision, didactics inefficient teachers, unmet expectations about the course, the weekly work, aspects of inadequate classroom teaching, lack of proper guidance by the course coordinator and the difficulties of monitoring the course. Marketing strategies should be concerned with the welfare of the student, their orientation and adjustment to the course, preparing teachers teaching and improving teaching.
format article
author Michelli Slhessarenko
Claudio Reis Gonçalo
Joana Carlos Beira
Priscila Cembranel
author_facet Michelli Slhessarenko
Claudio Reis Gonçalo
Joana Carlos Beira
Priscila Cembranel
author_sort Michelli Slhessarenko
title A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
title_short A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
title_full A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
title_fullStr A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
title_full_unstemmed A EVASÃO NA EDUCAÇÃO SUPERIOR PARA O CURSO DE BACHARELADO EM SISTEMA DE INFORMAÇÃO
title_sort evasão na educação superior para o curso de bacharelado em sistema de informação
publisher Universidade Federal de Santa Catarina
publishDate 2014
url https://doaj.org/article/8894224d24e140488e1791dc0e3dd71d
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