MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...

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Autores principales:	M. Orlova, S. Silina
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/88a351f32196421cb556a70cc80c8445
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spelling	oai:doaj.org-article:88a351f32196421cb556a70cc80c84452021-12-03T07:43:18ZMANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES1816-42772686-8415https://doaj.org/article/88a351f32196421cb556a70cc80c84452016-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/340https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed.M. OrlovaS. SilinaPublishing House of the State University of Managementarticleknowledge-intensive services projectportfolio of customer relationshipscustomer attractionproject marketingcapitalizationproject resourcesproject-oriented approachcompetitive advantageSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7-8, Pp 240-246 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage Sociology (General) HM401-1281 Economics as a science HB71-74 M. Orlova S. Silina MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
description	A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed.
format	article
author	M. Orlova S. Silina
author_facet	M. Orlova S. Silina
author_sort	M. Orlova
title	MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
title_short	MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
title_full	MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
title_fullStr	MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
title_full_unstemmed	MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
title_sort	managing portfolio of customer relationships in knowledge-intensive services
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/88a351f32196421cb556a70cc80c8445
work_keys_str_mv	AT morlova managingportfolioofcustomerrelationshipsinknowledgeintensiveservices AT ssilina managingportfolioofcustomerrelationshipsinknowledgeintensiveservices
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MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

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