MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...

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Autores principales: M. Orlova, S. Silina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/88a351f32196421cb556a70cc80c8445
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