MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...
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Autores principales: | , |
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Formato: | article |
Lenguaje: | RU |
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Publishing House of the State University of Management
2016
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Acceso en línea: | https://doaj.org/article/88a351f32196421cb556a70cc80c8445 |
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