MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...

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Detalles Bibliográficos
Autores principales: M. Orlova, S. Silina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
Materias:
knowledge-intensive services project
portfolio of customer relationships
customer attraction
project marketing
capitalization
project resources
project-oriented approach
competitive advantage
Sociology (General)
HM401-1281
Economics as a science
HB71-74
Acceso en línea:https://doaj.org/article/88a351f32196421cb556a70cc80c8445
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