As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas

The turn of “almost everything” to the quality of commodity reflects a contemporary process known as commodification (or commoditization). As this process promotes long-term impacts on the constitution of societies, it calls for a reflection on the sociological field of “what” can be bought and sold...

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Autores principales:	Ceres Grehs Beck, Luis Henrique Hermínio Cunha
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2017
Materias:	commodification commodity consumer market social change Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/88d6f46f1c72472d9172e5d1ddc0f6fb
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spelling	oai:doaj.org-article:88d6f46f1c72472d9172e5d1ddc0f6fb2021-11-11T15:42:01ZAs múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas2177-6229https://doaj.org/article/88d6f46f1c72472d9172e5d1ddc0f6fb2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93851195015https://doaj.org/toc/2177-6229The turn of “almost everything” to the quality of commodity reflects a contemporary process known as commodification (or commoditization). As this process promotes long-term impacts on the constitution of societies, it calls for a reflection on the sociological field of “what” can be bought and sold and about the role of legitimizing agents of these new markets that arise. After extensive review of the transdisciplinary academic literature, this paper summarizes the multiple forms of commodification in contemporary consumer practices. The examples involve tangible goods and symbolic aspects of daily life that become alienable, revealing how the culture, music, food, natural resources, places, violence, body parts, sex, traditions, education, religion and even emotions begin to have value in the market arena. The first purpose of this paper is to understand the origins of the concept, and then be able to seize the crucial features of the phenomenon in the dynamics of social change. It also aims at stimulating the debate and rethinking critically: In a world where “everything is for sale”, individuals also come to be treated as commodities? After the analysis of the cases, it is argued that commodifying processes change the ways of everyday life and affect the social relations, leading, ultimately, to reframe the “human qualities” and to the depoliticization of the individuals to the dynamics of social change.Ceres Grehs BeckLuis Henrique Hermínio CunhaUniversidade do Vale do Rio dos Sinos (UNISINOS)articlecommodificationcommodityconsumer marketsocial changeSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 53, Iss 1, Pp 136-147 (2017)
institution	DOAJ
collection	DOAJ
language	PT
topic	commodification commodity consumer market social change Social Sciences H Social sciences (General) H1-99
spellingShingle	commodification commodity consumer market social change Social Sciences H Social sciences (General) H1-99 Ceres Grehs Beck Luis Henrique Hermínio Cunha As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
description	The turn of “almost everything” to the quality of commodity reflects a contemporary process known as commodification (or commoditization). As this process promotes long-term impacts on the constitution of societies, it calls for a reflection on the sociological field of “what” can be bought and sold and about the role of legitimizing agents of these new markets that arise. After extensive review of the transdisciplinary academic literature, this paper summarizes the multiple forms of commodification in contemporary consumer practices. The examples involve tangible goods and symbolic aspects of daily life that become alienable, revealing how the culture, music, food, natural resources, places, violence, body parts, sex, traditions, education, religion and even emotions begin to have value in the market arena. The first purpose of this paper is to understand the origins of the concept, and then be able to seize the crucial features of the phenomenon in the dynamics of social change. It also aims at stimulating the debate and rethinking critically: In a world where “everything is for sale”, individuals also come to be treated as commodities? After the analysis of the cases, it is argued that commodifying processes change the ways of everyday life and affect the social relations, leading, ultimately, to reframe the “human qualities” and to the depoliticization of the individuals to the dynamics of social change.
format	article
author	Ceres Grehs Beck Luis Henrique Hermínio Cunha
author_facet	Ceres Grehs Beck Luis Henrique Hermínio Cunha
author_sort	Ceres Grehs Beck
title	As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
title_short	As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
title_full	As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
title_fullStr	As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
title_full_unstemmed	As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
title_sort	as múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2017
url	https://doaj.org/article/88d6f46f1c72472d9172e5d1ddc0f6fb
work_keys_str_mv	AT ceresgrehsbeck asmultiplasfacesdacomodificacaoeaconstituicaodacriticaacercadaspraticasdeconsumocontemporaneas AT luishenriqueherminiocunha asmultiplasfacesdacomodificacaoeaconstituicaodacriticaacercadaspraticasdeconsumocontemporaneas
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As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas

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