THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING

<p>The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its similarities and differences with the...

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Autores principales:	Anna Sergeevna Panacheva, Vasilina Andreevna Popil
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2016
Materias:	territorial brand regional attraction strategic planning the Strategy of regional development regional mission STEP-analysis of the region SWOT-analysis of the region strategic actors of the region/stakeholders Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/8951ac94b00b4427bc7754a8c8f2ada0
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id	oai:doaj.org-article:8951ac94b00b4427bc7754a8c8f2ada0
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spelling	oai:doaj.org-article:8951ac94b00b4427bc7754a8c8f2ada02021-12-02T16:58:37ZTHE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING2070-756810.12731/2070-7568-2015-6-57-69https://doaj.org/article/8951ac94b00b4427bc7754a8c8f2ada02016-02-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/8438https://doaj.org/toc/2070-7568<p>The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its similarities and differences with the branding of goods or services are considered. The authors analyze the structure of the program document – “Strategy of social and economic development of the region” as a source of information for the territorial brand building.</p><p>For example of a number of strategic regional development programs general information about STEP and SWOT-analyzes of territories is identified. The authors analyzed the relationship of the Strategy with indicators of regional brand, the mission of Russian regions, their formulation and the availability of “core” in the missions are considered. Also, group of the factors, affecting the possibility of territorial brand building in the region, is analyzed.</p><p>The authors highlighted sections of the Strategy, which could serve as sources of information in the process of territorial branding, as well as a concept of new Strategy’s content with section “Regional brand” is offered.</p>Anna Sergeevna PanachevaVasilina Andreevna PopilScience and Innovation Center Publishing Housearticleterritorial brandregional attractionstrategic planningthe Strategy of regional developmentregional missionSTEP-analysis of the regionSWOT-analysis of the regionstrategic actors of the region/stakeholdersLawKSocial SciencesHENRUНаука Красноярья, Vol 0, Iss 6, Pp 57-69 (2016)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	territorial brand regional attraction strategic planning the Strategy of regional development regional mission STEP-analysis of the region SWOT-analysis of the region strategic actors of the region/stakeholders Law K Social Sciences H
spellingShingle	territorial brand regional attraction strategic planning the Strategy of regional development regional mission STEP-analysis of the region SWOT-analysis of the region strategic actors of the region/stakeholders Law K Social Sciences H Anna Sergeevna Panacheva Vasilina Andreevna Popil THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
description	<p>The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its similarities and differences with the branding of goods or services are considered. The authors analyze the structure of the program document – “Strategy of social and economic development of the region” as a source of information for the territorial brand building.</p><p>For example of a number of strategic regional development programs general information about STEP and SWOT-analyzes of territories is identified. The authors analyzed the relationship of the Strategy with indicators of regional brand, the mission of Russian regions, their formulation and the availability of “core” in the missions are considered. Also, group of the factors, affecting the possibility of territorial brand building in the region, is analyzed.</p><p>The authors highlighted sections of the Strategy, which could serve as sources of information in the process of territorial branding, as well as a concept of new Strategy’s content with section “Regional brand” is offered.</p>
format	article
author	Anna Sergeevna Panacheva Vasilina Andreevna Popil
author_facet	Anna Sergeevna Panacheva Vasilina Andreevna Popil
author_sort	Anna Sergeevna Panacheva
title	THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
title_short	THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
title_full	THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
title_fullStr	THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
title_full_unstemmed	THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
title_sort	strategy of social and economic regional development: territorial brand building
publisher	Science and Innovation Center Publishing House
publishDate	2016
url	https://doaj.org/article/8951ac94b00b4427bc7754a8c8f2ada0
work_keys_str_mv	AT annasergeevnapanacheva thestrategyofsocialandeconomicregionaldevelopmentterritorialbrandbuilding AT vasilinaandreevnapopil thestrategyofsocialandeconomicregionaldevelopmentterritorialbrandbuilding AT annasergeevnapanacheva strategyofsocialandeconomicregionaldevelopmentterritorialbrandbuilding AT vasilinaandreevnapopil strategyofsocialandeconomicregionaldevelopmentterritorialbrandbuilding
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THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING

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