Changing consumer behaviour in virtual reality: A systematic literature review

Virtual Reality (VR) has evolved rapidly and has been increasingly used in research aimed at promoting behaviour change within consumer domains, particularly since the introduction of head-mounted displays (HMDs). The aim of this systematic review is to examine 1) the validity of VR in this type of...

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Autores principales: Danny Taufik, Marvin C. Kunz, Marleen C. Onwezen
Formato: article
Lenguaje:EN
Publicado: Elsevier 2021
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Acceso en línea:https://doaj.org/article/898141ce05394809a9c9fa23d26c058d
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