Emergence of blind areas in information spreading.

Recently, contagion-based (disease, information, etc.) spreading on social networks has been extensively studied. In this paper, other than traditional full interaction, we propose a partial interaction based spreading model, considering that the informed individuals would transmit information to on...

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Autores principales: Zi-Ke Zhang, Chu-Xu Zhang, Xiao-Pu Han, Chuang Liu
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Publicado: Public Library of Science (PLoS) 2014
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Acceso en línea:https://doaj.org/article/8a33aa76c45a4ca7b76de12ac2a194cd
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spelling oai:doaj.org-article:8a33aa76c45a4ca7b76de12ac2a194cd2021-11-18T08:21:33ZEmergence of blind areas in information spreading.1932-620310.1371/journal.pone.0095785https://doaj.org/article/8a33aa76c45a4ca7b76de12ac2a194cd2014-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24763456/?tool=EBIhttps://doaj.org/toc/1932-6203Recently, contagion-based (disease, information, etc.) spreading on social networks has been extensively studied. In this paper, other than traditional full interaction, we propose a partial interaction based spreading model, considering that the informed individuals would transmit information to only a certain fraction of their neighbors due to the transmission ability in real-world social networks. Simulation results on three representative networks (BA, ER, WS) indicate that the spreading efficiency is highly correlated with the network heterogeneity. In addition, a special phenomenon, namely Information Blind Areas where the network is separated by several information-unreachable clusters, will emerge from the spreading process. Furthermore, we also find that the size distribution of such information blind areas obeys power-law-like distribution, which has very similar exponent with that of site percolation. Detailed analyses show that the critical value is decreasing along with the network heterogeneity for the spreading process, which is complete the contrary to that of random selection. Moreover, the critical value in the latter process is also larger than that of the former for the same network. Those findings might shed some lights in in-depth understanding the effect of network properties on information spreading.Zi-Ke ZhangChu-Xu ZhangXiao-Pu HanChuang LiuPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 9, Iss 4, p e95785 (2014)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Zi-Ke Zhang
Chu-Xu Zhang
Xiao-Pu Han
Chuang Liu
Emergence of blind areas in information spreading.
description Recently, contagion-based (disease, information, etc.) spreading on social networks has been extensively studied. In this paper, other than traditional full interaction, we propose a partial interaction based spreading model, considering that the informed individuals would transmit information to only a certain fraction of their neighbors due to the transmission ability in real-world social networks. Simulation results on three representative networks (BA, ER, WS) indicate that the spreading efficiency is highly correlated with the network heterogeneity. In addition, a special phenomenon, namely Information Blind Areas where the network is separated by several information-unreachable clusters, will emerge from the spreading process. Furthermore, we also find that the size distribution of such information blind areas obeys power-law-like distribution, which has very similar exponent with that of site percolation. Detailed analyses show that the critical value is decreasing along with the network heterogeneity for the spreading process, which is complete the contrary to that of random selection. Moreover, the critical value in the latter process is also larger than that of the former for the same network. Those findings might shed some lights in in-depth understanding the effect of network properties on information spreading.
format article
author Zi-Ke Zhang
Chu-Xu Zhang
Xiao-Pu Han
Chuang Liu
author_facet Zi-Ke Zhang
Chu-Xu Zhang
Xiao-Pu Han
Chuang Liu
author_sort Zi-Ke Zhang
title Emergence of blind areas in information spreading.
title_short Emergence of blind areas in information spreading.
title_full Emergence of blind areas in information spreading.
title_fullStr Emergence of blind areas in information spreading.
title_full_unstemmed Emergence of blind areas in information spreading.
title_sort emergence of blind areas in information spreading.
publisher Public Library of Science (PLoS)
publishDate 2014
url https://doaj.org/article/8a33aa76c45a4ca7b76de12ac2a194cd
work_keys_str_mv AT zikezhang emergenceofblindareasininformationspreading
AT chuxuzhang emergenceofblindareasininformationspreading
AT xiaopuhan emergenceofblindareasininformationspreading
AT chuangliu emergenceofblindareasininformationspreading
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