“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach

Around 1.3 million people die every year because of road traffic crashes. Although safety rules, vehicle standards and post-accident health care, have all seen significant improvement, rising population and quick motorization rates have added to the casualty numbers. Road safety has been included a...

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Autor principal:	Luigi Cominelli
Formato:	article
Lenguaje:	EN FR IT
Publicado:	Rosenberg & Sellier 2020
Materias:	road sign behavior Aesthetics BH1-301 Ethics BJ1-1725
Acceso en línea:	https://doaj.org/article/8a948a11d36f4e578350419dc0fadab2
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spelling	oai:doaj.org-article:8a948a11d36f4e578350419dc0fadab22021-12-02T10:22:04Z“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach10.13128/pam-80312280-78532239-4028https://doaj.org/article/8a948a11d36f4e578350419dc0fadab22020-02-01T00:00:00Zhttps://oaj.fupress.net/index.php/pam/article/view/8031https://doaj.org/toc/2280-7853https://doaj.org/toc/2239-4028 Around 1.3 million people die every year because of road traffic crashes. Although safety rules, vehicle standards and post-accident health care, have all seen significant improvement, rising population and quick motorization rates have added to the casualty numbers. Road safety has been included among the Sustainable Development Goals, but the target set of halving the number of road deaths by 2020 will be missed. With the emergent attention to road safety, several approaches may be adopted. One is tightening penalties to induce more prudent behavior. The second is to improve protection devices and vehicles. The third is to adapt road designs, including roadside signs, to modern roads and vehicles and to human behavior. This last approach in particular is the one where I think that substantial improvements may still be achieved. One of the most interesting aspects in terms of impact and effectiveness of rules, may be understood by focusing on the cognition process of the rule that is incorporated into a road sign, and by how this cognition can be framed so that voluntary compliance is enhanced. Road signs have always made extensive use of explanatory images. But it is also the unconscious social pressure that one’s driving behavior is being watched that produces compliance. A normative-semiotic perspective should be integrated by a cognitive perspective, so that insights from both the natural and the social sciences may achieve higher degrees of precision and predictability. Luigi CominelliRosenberg & Sellierarticleroad signbehaviorAestheticsBH1-301EthicsBJ1-1725ENFRITPhenomenology and Mind, Iss 17 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR IT
topic	road sign behavior Aesthetics BH1-301 Ethics BJ1-1725
spellingShingle	road sign behavior Aesthetics BH1-301 Ethics BJ1-1725 Luigi Cominelli “Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
description	Around 1.3 million people die every year because of road traffic crashes. Although safety rules, vehicle standards and post-accident health care, have all seen significant improvement, rising population and quick motorization rates have added to the casualty numbers. Road safety has been included among the Sustainable Development Goals, but the target set of halving the number of road deaths by 2020 will be missed. With the emergent attention to road safety, several approaches may be adopted. One is tightening penalties to induce more prudent behavior. The second is to improve protection devices and vehicles. The third is to adapt road designs, including roadside signs, to modern roads and vehicles and to human behavior. This last approach in particular is the one where I think that substantial improvements may still be achieved. One of the most interesting aspects in terms of impact and effectiveness of rules, may be understood by focusing on the cognition process of the rule that is incorporated into a road sign, and by how this cognition can be framed so that voluntary compliance is enhanced. Road signs have always made extensive use of explanatory images. But it is also the unconscious social pressure that one’s driving behavior is being watched that produces compliance. A normative-semiotic perspective should be integrated by a cognitive perspective, so that insights from both the natural and the social sciences may achieve higher degrees of precision and predictability.
format	article
author	Luigi Cominelli
author_facet	Luigi Cominelli
author_sort	Luigi Cominelli
title	“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
title_short	“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
title_full	“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
title_fullStr	“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
title_full_unstemmed	“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach
title_sort	“road rules”: analyzing traffic signs through a socio-cognitive approach
publisher	Rosenberg & Sellier
publishDate	2020
url	https://doaj.org/article/8a948a11d36f4e578350419dc0fadab2
work_keys_str_mv	AT luigicominelli roadrulesanalyzingtrafficsignsthroughasociocognitiveapproach
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“Road Rules”: Analyzing Traffic Signs through a Socio-Cognitive Approach

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