Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?

It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional med...

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Autores principales:	Muhammad Ramzan Pahore, Sumera Memon, Norsiah Abdul Hamid, Awan Bt Ismail
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Semarang 2021
Materias:	online newspaper consumption, motivating factors, youth, gender differences, pakistan Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/8b4850a86de14159a5a687dbaf624100
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spelling	oai:doaj.org-article:8b4850a86de14159a5a687dbaf6241002021-11-10T15:10:48ZDoes Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?2086-15592527-281010.26623/themessenger.v13i1.2552https://doaj.org/article/8b4850a86de14159a5a687dbaf6241002021-10-01T00:00:00Zhttps://journals.usm.ac.id/index.php/the-messenger/article/view/2552https://doaj.org/toc/2086-1559https://doaj.org/toc/2527-2810It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth.Muhammad Ramzan PahoreSumera MemonNorsiah Abdul HamidAwan Bt IsmailUniversitas Semarangarticleonline newspaper consumption, motivating factors, youth, gender differences, pakistanCommunication. Mass mediaP87-96ENIDJurnal the Messenger, Vol 13, Iss 1, Pp 81-93 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	online newspaper consumption, motivating factors, youth, gender differences, pakistan Communication. Mass media P87-96
spellingShingle	online newspaper consumption, motivating factors, youth, gender differences, pakistan Communication. Mass media P87-96 Muhammad Ramzan Pahore Sumera Memon Norsiah Abdul Hamid Awan Bt Ismail Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
description	It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth.
format	article
author	Muhammad Ramzan Pahore Sumera Memon Norsiah Abdul Hamid Awan Bt Ismail
author_facet	Muhammad Ramzan Pahore Sumera Memon Norsiah Abdul Hamid Awan Bt Ismail
author_sort	Muhammad Ramzan Pahore
title	Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
title_short	Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
title_full	Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
title_fullStr	Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
title_full_unstemmed	Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
title_sort	does gender differences exist in online newspaper consumption among pakistani youth?
publisher	Universitas Semarang
publishDate	2021
url	https://doaj.org/article/8b4850a86de14159a5a687dbaf624100
work_keys_str_mv	AT muhammadramzanpahore doesgenderdifferencesexistinonlinenewspaperconsumptionamongpakistaniyouth AT sumeramemon doesgenderdifferencesexistinonlinenewspaperconsumptionamongpakistaniyouth AT norsiahabdulhamid doesgenderdifferencesexistinonlinenewspaperconsumptionamongpakistaniyouth AT awanbtismail doesgenderdifferencesexistinonlinenewspaperconsumptionamongpakistaniyouth
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Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?

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