Flavor and product messaging are the two most important drivers of electronic cigarette selection in a choice-based task

Abstract Electronic cigarette use—vaping—is increasingly popular. Various product factors may influence an individual’s choice of e-cigarette. To provide an evidence base for e-cigarette regulation, a better understanding of the role different product attributes play in product preferences is needed...

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Bibliographic Details
Main Authors: Allison N. Baker, Stephen J. Wilson, John E. Hayes
Format: article
Language:EN
Published: Nature Portfolio 2021
Subjects:
R
Q
Online Access:https://doaj.org/article/8b80e9b4083a4c16bfaed922379f29a7
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