Blended Learning Strategies for Advertising Design Studies

Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blende...

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Autor principal:	Gladys Lam Wai Ling
Formato:	article
Lenguaje:	EN
Publicado:	Jap Sam Books 2021
Materias:	blended learning approach design studio pedagogy student learning experience student perception meaningful feedback Architectural drawing and design NA2695-2793
Acceso en línea:	https://doaj.org/article/8b977c07e27c4a0ca32902c5bb2ca2dc
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id	oai:doaj.org-article:8b977c07e27c4a0ca32902c5bb2ca2dc
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spelling	oai:doaj.org-article:8b977c07e27c4a0ca32902c5bb2ca2dc2021-12-05T21:05:31ZBlended Learning Strategies for Advertising Design Studies2589-710110.31182/cubic.2021.4.037https://doaj.org/article/8b977c07e27c4a0ca32902c5bb2ca2dc2021-11-01T00:00:00Zhttps://cubicjournal.org/index.php/cubic/article/view/40https://doaj.org/toc/2589-7101Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.Gladys Lam Wai LingJap Sam Booksarticleblended learning approachdesign studio pedagogystudent learning experiencestudent perceptionmeaningful feedbackArchitectural drawing and designNA2695-2793ENCubic Journal, Iss 4, Pp 44-53 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	blended learning approach design studio pedagogy student learning experience student perception meaningful feedback Architectural drawing and design NA2695-2793
spellingShingle	blended learning approach design studio pedagogy student learning experience student perception meaningful feedback Architectural drawing and design NA2695-2793 Gladys Lam Wai Ling Blended Learning Strategies for Advertising Design Studies
description	Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.
format	article
author	Gladys Lam Wai Ling
author_facet	Gladys Lam Wai Ling
author_sort	Gladys Lam Wai Ling
title	Blended Learning Strategies for Advertising Design Studies
title_short	Blended Learning Strategies for Advertising Design Studies
title_full	Blended Learning Strategies for Advertising Design Studies
title_fullStr	Blended Learning Strategies for Advertising Design Studies
title_full_unstemmed	Blended Learning Strategies for Advertising Design Studies
title_sort	blended learning strategies for advertising design studies
publisher	Jap Sam Books
publishDate	2021
url	https://doaj.org/article/8b977c07e27c4a0ca32902c5bb2ca2dc
work_keys_str_mv	AT gladyslamwailing blendedlearningstrategiesforadvertisingdesignstudies
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Blended Learning Strategies for Advertising Design Studies

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