Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)

Modern mobile commerce enterprises of any format and dimension, due to their flexibility and technological efficiency, are able to adapt to the changing environmental conditions and form new areas of activity in accordance with the challenges of the time. Mobile commerce is a continuation of e-comme...

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Autor principal:	A. N. Tsatsulin
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2019
Materias:	mobile commerce mobile operator digital economy advertising message mobile gadgets marketing advertising wars internet environment game theory the net profit model Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/8bad9068175140f493b5b8ac25a7f646
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spelling	oai:doaj.org-article:8bad9068175140f493b5b8ac25a7f6462021-11-12T10:46:09ZAdvertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)1726-11391816-859010.22394/1726-1139-2019-4-61-77https://doaj.org/article/8bad9068175140f493b5b8ac25a7f6462019-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1081https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590Modern mobile commerce enterprises of any format and dimension, due to their flexibility and technological efficiency, are able to adapt to the changing environmental conditions and form new areas of activity in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the transfer of e-commerce into the most diverse mobile forms. Forms of the implementation of mobile commerce and its innovative mobile communication technologies allow you to transfer the information flow to mobile gadgets of users of the latest generations, giving them complete freedom in their movements in space. The article discusses the objects of mobile commerce, provides a classification and analysis of market activities of subjects of mobile commerce. National peculiarities of entrepreneurship in the mobile commerce market of Russia are revealed. The author concentrated in the first part of the article on building a model of revenue from advertising activity of market players of mobile communication.A. N. TsatsulinNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlemobile commercemobile operatordigital economyadvertising messagemobile gadgetsmarketingadvertising warsinternet environmentgame theorythe net profit modelPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 4, Pp 61-77 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	mobile commerce mobile operator digital economy advertising message mobile gadgets marketing advertising wars internet environment game theory the net profit model Political institutions and public administration (General) JF20-2112
spellingShingle	mobile commerce mobile operator digital economy advertising message mobile gadgets marketing advertising wars internet environment game theory the net profit model Political institutions and public administration (General) JF20-2112 A. N. Tsatsulin Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
description	Modern mobile commerce enterprises of any format and dimension, due to their flexibility and technological efficiency, are able to adapt to the changing environmental conditions and form new areas of activity in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the transfer of e-commerce into the most diverse mobile forms. Forms of the implementation of mobile commerce and its innovative mobile communication technologies allow you to transfer the information flow to mobile gadgets of users of the latest generations, giving them complete freedom in their movements in space. The article discusses the objects of mobile commerce, provides a classification and analysis of market activities of subjects of mobile commerce. National peculiarities of entrepreneurship in the mobile commerce market of Russia are revealed. The author concentrated in the first part of the article on building a model of revenue from advertising activity of market players of mobile communication.
format	article
author	A. N. Tsatsulin
author_facet	A. N. Tsatsulin
author_sort	A. N. Tsatsulin
title	Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
title_short	Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
title_full	Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
title_fullStr	Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
title_full_unstemmed	Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)
title_sort	advertising efforts as a tool for competition in the market “struggle” of mobile operators (first quatrain)
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2019
url	https://doaj.org/article/8bad9068175140f493b5b8ac25a7f646
work_keys_str_mv	AT antsatsulin advertisingeffortsasatoolforcompetitioninthemarketstruggleofmobileoperatorsfirstquatrain
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Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)

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