Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises

Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools ar...

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Autores principales: Silvia Zilber, Sonia Monken, Filipe Quevedo-Silva
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
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Acceso en línea:https://doaj.org/article/8bd3d8a1418b496b84583c1bd09a316a
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