Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises
Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools ar...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/8bd3d8a1418b496b84583c1bd09a316a |
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