Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction

The theoretical and methodological substantiation of a new philological trend - decoding rhetoric, which is formed by synthesizing analytical rhetoric, cognitive science, semiotics, and text linguistics is presented in the article. Actual circumstances and factors that determine the possibility of h...

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Autor principal:	L. A. Golyshkina
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2020
Materias:	decoding rhetoric rhetorical textotype mental pattern context model communicative act typological features rhetorical text formation strategies rhetorical reconstruction of text formation Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/8be0428282ac435aab645b5c1b9b32f3
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id	oai:doaj.org-article:8be0428282ac435aab645b5c1b9b32f3
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spelling	oai:doaj.org-article:8be0428282ac435aab645b5c1b9b32f32021-12-02T07:58:10ZDecoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction2225-756X2227-129510.24224/2227-1295-2020-5-9-24https://doaj.org/article/8be0428282ac435aab645b5c1b9b32f32020-05-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1494https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The theoretical and methodological substantiation of a new philological trend - decoding rhetoric, which is formed by synthesizing analytical rhetoric, cognitive science, semiotics, and text linguistics is presented in the article. Actual circumstances and factors that determine the possibility of highlighting the decoding rhetoric are indicated. A comparison of the style of decoding and decoding rhetoric is carried out. The concept of decoding rhetoric is described, its object and subject are formulated. The cognitive-communicative foundations of rhetorical decoding are considered. The concept of a rhetorical textotype as a cognitive landmark, or mental pattern programmed by the structure of a communicative act, is introduced. The rhetorical textotype as a model with the persuasive or acting potential of the text acts as a reference point for recognizing the producer's text-forming intention. Communicative-cognitive correlations are established that explain the essence of an effective text. Particular attention is paid to the rhetorical reconstruction of text formation as a research method. Rhetorical reconstruction as an analytical procedure allows to gradually consider the methods and means of verbalization of text formation strategies - inventive, dispositive and elocative. Rhetorical reconstruction acts as a tool for diagnosing the effectiveness of the text, and also identifies areas of its rhetorical risks. Areas of application of rhetorical reconstruction are indicated. The prospects of studying decoding rhetoric as a field of knowledge claiming its own linguo-ontological status are outlined.L. A. GolyshkinaTsentr nauchnykh i obrazovatelnykh proektovarticledecoding rhetoricrhetorical textotypemental patterncontext modelcommunicative acttypological featuresrhetorical text formation strategiesrhetorical reconstruction of text formationSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 5, Pp 9-24 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	decoding rhetoric rhetorical textotype mental pattern context model communicative act typological features rhetorical text formation strategies rhetorical reconstruction of text formation Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	decoding rhetoric rhetorical textotype mental pattern context model communicative act typological features rhetorical text formation strategies rhetorical reconstruction of text formation Slavic languages. Baltic languages. Albanian languages PG1-9665 L. A. Golyshkina Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
description	The theoretical and methodological substantiation of a new philological trend - decoding rhetoric, which is formed by synthesizing analytical rhetoric, cognitive science, semiotics, and text linguistics is presented in the article. Actual circumstances and factors that determine the possibility of highlighting the decoding rhetoric are indicated. A comparison of the style of decoding and decoding rhetoric is carried out. The concept of decoding rhetoric is described, its object and subject are formulated. The cognitive-communicative foundations of rhetorical decoding are considered. The concept of a rhetorical textotype as a cognitive landmark, or mental pattern programmed by the structure of a communicative act, is introduced. The rhetorical textotype as a model with the persuasive or acting potential of the text acts as a reference point for recognizing the producer's text-forming intention. Communicative-cognitive correlations are established that explain the essence of an effective text. Particular attention is paid to the rhetorical reconstruction of text formation as a research method. Rhetorical reconstruction as an analytical procedure allows to gradually consider the methods and means of verbalization of text formation strategies - inventive, dispositive and elocative. Rhetorical reconstruction acts as a tool for diagnosing the effectiveness of the text, and also identifies areas of its rhetorical risks. Areas of application of rhetorical reconstruction are indicated. The prospects of studying decoding rhetoric as a field of knowledge claiming its own linguo-ontological status are outlined.
format	article
author	L. A. Golyshkina
author_facet	L. A. Golyshkina
author_sort	L. A. Golyshkina
title	Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
title_short	Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
title_full	Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
title_fullStr	Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
title_full_unstemmed	Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction
title_sort	decoding rhetoric: theoretical and methodological substantiation of the scientific direction
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2020
url	https://doaj.org/article/8be0428282ac435aab645b5c1b9b32f3
work_keys_str_mv	AT lagolyshkina decodingrhetorictheoreticalandmethodologicalsubstantiationofthescientificdirection
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Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction

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