Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis

With the advent of the 5G era, the mobile network group buying community dominated by focusing on social relations shows great development potential. However, in the mobile network group buying community, the mixed information makes the information environment of the community more complex. Informat...

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Autor principal:	Zhihong Ai
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi-Wiley 2021
Materias:	Technology T Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/8c5a9fb7be7e4f1792361eae6469da4a
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spelling	oai:doaj.org-article:8c5a9fb7be7e4f1792361eae6469da4a2021-11-29T00:57:01ZGreen Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis1530-867710.1155/2021/4746723https://doaj.org/article/8c5a9fb7be7e4f1792361eae6469da4a2021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/4746723https://doaj.org/toc/1530-8677With the advent of the 5G era, the mobile network group buying community dominated by focusing on social relations shows great development potential. However, in the mobile network group buying community, the mixed information makes the information environment of the community more complex. Information asymmetry will lead to “mistakes” in consumers’ choice, making it impossible for some important markets to be fully developed. Considering the gains and losses of three interest subjects—governments, enterprises, and consumers in the green product market under information symmetry, in this paper, an evolutionary game model involving governments, enterprises, and consumers was built. Numerical experiments and simulation were performed using SciPy, a scientific computing library of Python, to study the main factors influencing the healthy development of the green product market. The research results showed under information symmetry, when the governments’ benefit from increased government credibility was higher than the cost of governments for screening the information of enterprises’ products and identifying the green products, the expected fine of enterprises for producing high carbon products was higher than the difference between the actual cost increment and the actual income increment of enterprises for producing green products, and the utility perception of consumers from purchasing green products was higher than the cost of consumers for purchasing green products, the three-party game would evolve to a socially ideal stable state. The above conclusions provide useful policy suggestions for governments to vigorously develop the green product market.Zhihong AiHindawi-WileyarticleTechnologyTTelecommunicationTK5101-6720ENWireless Communications and Mobile Computing, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Technology T Telecommunication TK5101-6720
spellingShingle	Technology T Telecommunication TK5101-6720 Zhihong Ai Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
description	With the advent of the 5G era, the mobile network group buying community dominated by focusing on social relations shows great development potential. However, in the mobile network group buying community, the mixed information makes the information environment of the community more complex. Information asymmetry will lead to “mistakes” in consumers’ choice, making it impossible for some important markets to be fully developed. Considering the gains and losses of three interest subjects—governments, enterprises, and consumers in the green product market under information symmetry, in this paper, an evolutionary game model involving governments, enterprises, and consumers was built. Numerical experiments and simulation were performed using SciPy, a scientific computing library of Python, to study the main factors influencing the healthy development of the green product market. The research results showed under information symmetry, when the governments’ benefit from increased government credibility was higher than the cost of governments for screening the information of enterprises’ products and identifying the green products, the expected fine of enterprises for producing high carbon products was higher than the difference between the actual cost increment and the actual income increment of enterprises for producing green products, and the utility perception of consumers from purchasing green products was higher than the cost of consumers for purchasing green products, the three-party game would evolve to a socially ideal stable state. The above conclusions provide useful policy suggestions for governments to vigorously develop the green product market.
format	article
author	Zhihong Ai
author_facet	Zhihong Ai
author_sort	Zhihong Ai
title	Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
title_short	Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
title_full	Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
title_fullStr	Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
title_full_unstemmed	Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis
title_sort	green product market development strategy of mobile network group buying community: based on three-party evolutionary game and simulation analysis
publisher	Hindawi-Wiley
publishDate	2021
url	https://doaj.org/article/8c5a9fb7be7e4f1792361eae6469da4a
work_keys_str_mv	AT zhihongai greenproductmarketdevelopmentstrategyofmobilenetworkgroupbuyingcommunitybasedonthreepartyevolutionarygameandsimulationanalysis
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Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis

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