DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA

To produce a quality media product, professionals who can generate creative ideas and have sufficient skills, abilities, knowledge, intellectual potential and are also able to creatively and effectively implement it into a competitive product, are needed in the age of informatization and digitalizat...

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Autor principal:	Inna Cheremnykh
Formato:	article
Lenguaje:	EN RU UK
Publicado:	RS Global Sp. z O.O. 2021
Materias:	motivational advantages digital generation z media companies creative workers employers media managers creative industries creative economy knowledge economy competitive strategy Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/8c7fe1190130422e92e011f75531e860
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spelling	oai:doaj.org-article:8c7fe1190130422e92e011f75531e8602021-11-19T16:48:38ZDIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA2412-83682414-130510.31435/rsglobal_ijite/30092021/7663https://doaj.org/article/8c7fe1190130422e92e011f75531e8602021-09-01T00:00:00Zhttps://rsglobal.pl/index.php/ijite/article/view/2101https://doaj.org/toc/2412-8368https://doaj.org/toc/2414-1305To produce a quality media product, professionals who can generate creative ideas and have sufficient skills, abilities, knowledge, intellectual potential and are also able to creatively and effectively implement it into a competitive product, are needed in the age of informatization and digitalization. However, due to transformation processes, including robotization of the media industry, the emergence of artificial intelligence, integration of creative industries with Internet resources, increasing not only of the number of products on the media market, but also their producers, including bloggers, YouTubers, prosumers, the competition to attract the audience’s attention is strengthening in various segments of the media. The digital generation of centenarians Z, who are now 20-25 years old, are becoming leading specialists in production processes at the media company in the era of creative economy, knowledge economy. This means that their intellectual potential must be so high that they can constantly generate new creative ideas and be ready for the constant regeneration of knowledge in order to create a competitive media product in a competitive environment. This study aims to examine digital generation’s preferences, creativity, skills, motivational advantages to determine the resourcefulness of the human factor in the production processes of media companies, in particular to improve communication between employees and create a quality competitive media product that can capitalize manufacturing processes on the basis of a properly chosen competitive strategy.Inna CheremnykhRS Global Sp. z O.O.articlemotivational advantagesdigital generation zmedia companiescreative workersemployersmedia managerscreative industriescreative economyknowledge economycompetitive strategyEconomics as a scienceHB71-74ENRUUKInternational Journal of Innovative Technologies in Economy, Iss 3(35) (2021)
institution	DOAJ
collection	DOAJ
language	EN RU UK
topic	motivational advantages digital generation z media companies creative workers employers media managers creative industries creative economy knowledge economy competitive strategy Economics as a science HB71-74
spellingShingle	motivational advantages digital generation z media companies creative workers employers media managers creative industries creative economy knowledge economy competitive strategy Economics as a science HB71-74 Inna Cheremnykh DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
description	To produce a quality media product, professionals who can generate creative ideas and have sufficient skills, abilities, knowledge, intellectual potential and are also able to creatively and effectively implement it into a competitive product, are needed in the age of informatization and digitalization. However, due to transformation processes, including robotization of the media industry, the emergence of artificial intelligence, integration of creative industries with Internet resources, increasing not only of the number of products on the media market, but also their producers, including bloggers, YouTubers, prosumers, the competition to attract the audience’s attention is strengthening in various segments of the media. The digital generation of centenarians Z, who are now 20-25 years old, are becoming leading specialists in production processes at the media company in the era of creative economy, knowledge economy. This means that their intellectual potential must be so high that they can constantly generate new creative ideas and be ready for the constant regeneration of knowledge in order to create a competitive media product in a competitive environment. This study aims to examine digital generation’s preferences, creativity, skills, motivational advantages to determine the resourcefulness of the human factor in the production processes of media companies, in particular to improve communication between employees and create a quality competitive media product that can capitalize manufacturing processes on the basis of a properly chosen competitive strategy.
format	article
author	Inna Cheremnykh
author_facet	Inna Cheremnykh
author_sort	Inna Cheremnykh
title	DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
title_short	DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
title_full	DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
title_fullStr	DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
title_full_unstemmed	DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA
title_sort	digital generation’s motivational advantages in creative economics of digital era
publisher	RS Global Sp. z O.O.
publishDate	2021
url	https://doaj.org/article/8c7fe1190130422e92e011f75531e860
work_keys_str_mv	AT innacheremnykh digitalgenerationsmotivationaladvantagesincreativeeconomicsofdigitalera
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DIGITAL GENERATION’S MOTIVATIONAL ADVANTAGES IN CREATIVE ECONOMICS OF DIGITAL ERA

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