Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities

This essay explores the importance of the cultural, social and power relationships within Europe to understand the terms of appropriation of exotic goods, as well as the role of this process in defining different identities within Europe. By focusing on stimulant beverages (chocolate, tea and coffee...

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Autor principal:	Irene Fattacciu
Formato:	article
Lenguaje:	EN FR PT
Publicado:	Centre de Recherches sur les Mondes Américains 2012
Materias:	Atlantic chocolate consumption Europe Exotic drinks Anthropology GN1-890 Latin America. Spanish America F1201-3799
Acceso en línea:	https://doaj.org/article/8ccad7df72034539920629b8fa633a58
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spelling	oai:doaj.org-article:8ccad7df72034539920629b8fa633a582021-12-02T10:38:20ZAtlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities1626-025210.4000/nuevomundo.63480https://doaj.org/article/8ccad7df72034539920629b8fa633a582012-06-01T00:00:00Zhttp://journals.openedition.org/nuevomundo/63480https://doaj.org/toc/1626-0252This essay explores the importance of the cultural, social and power relationships within Europe to understand the terms of appropriation of exotic goods, as well as the role of this process in defining different identities within Europe. By focusing on stimulant beverages (chocolate, tea and coffee) and in particular on chocolate in a comparative dimension, it emerged how the Spanish court’s appropriation of chocolate was not just carried out as part of the metropolis-colony dynamic but also within the larger picture of Spain’s role as mediator between the Old and New Worlds. The promotion of sobriety in the use of a product like chocolate that characterized the 18th century, was accompanied by a process of cultural appropriation, which in some aspects was similar to that which took place with tea and coffee in France and England. For the chocolate-coffee-tea triad identity formation, the connection to their respective importing and consuming nation was an essential transition for their diffusion. But the essential premise for these products’ incredible success was the fragmentation of modes and motivation of consumption, paralleled by the emergence of competing culinary traditions (and productions) within Europe. The emergence of new consumers both reflected and fueled the diffusion of new symbolic associations, which characterized the process of appropriation both culturally and socially.Irene FattacciuCentre de Recherches sur les Mondes AméricainsarticleAtlanticchocolateconsumptionEuropeExotic drinksAnthropologyGN1-890Latin America. Spanish AmericaF1201-3799ENFRPTNuevo mundo - Mundos Nuevos (2012)
institution	DOAJ
collection	DOAJ
language	EN FR PT
topic	Atlantic chocolate consumption Europe Exotic drinks Anthropology GN1-890 Latin America. Spanish America F1201-3799
spellingShingle	Atlantic chocolate consumption Europe Exotic drinks Anthropology GN1-890 Latin America. Spanish America F1201-3799 Irene Fattacciu Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
description	This essay explores the importance of the cultural, social and power relationships within Europe to understand the terms of appropriation of exotic goods, as well as the role of this process in defining different identities within Europe. By focusing on stimulant beverages (chocolate, tea and coffee) and in particular on chocolate in a comparative dimension, it emerged how the Spanish court’s appropriation of chocolate was not just carried out as part of the metropolis-colony dynamic but also within the larger picture of Spain’s role as mediator between the Old and New Worlds. The promotion of sobriety in the use of a product like chocolate that characterized the 18th century, was accompanied by a process of cultural appropriation, which in some aspects was similar to that which took place with tea and coffee in France and England. For the chocolate-coffee-tea triad identity formation, the connection to their respective importing and consuming nation was an essential transition for their diffusion. But the essential premise for these products’ incredible success was the fragmentation of modes and motivation of consumption, paralleled by the emergence of competing culinary traditions (and productions) within Europe. The emergence of new consumers both reflected and fueled the diffusion of new symbolic associations, which characterized the process of appropriation both culturally and socially.
format	article
author	Irene Fattacciu
author_facet	Irene Fattacciu
author_sort	Irene Fattacciu
title	Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
title_short	Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
title_full	Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
title_fullStr	Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
title_full_unstemmed	Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities
title_sort	atlantic history and spanish consumer goods in the 18th century: the assimilation of exotic drinks and the fragmentation of european identities
publisher	Centre de Recherches sur les Mondes Américains
publishDate	2012
url	https://doaj.org/article/8ccad7df72034539920629b8fa633a58
work_keys_str_mv	AT irenefattacciu atlantichistoryandspanishconsumergoodsinthe18thcenturytheassimilationofexoticdrinksandthefragmentationofeuropeanidentities
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Atlantic History and Spanish Consumer Goods in the 18th Century: The Assimilation of Exotic Drinks and the Fragmentation of European Identities

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