Can consumers make affordable care affordable? The value of choice architecture.

Tens of millions of people are currently choosing health coverage on a state or federal health insurance exchange as part of the Patient Protection and Affordable Care Act. We examine how well people make these choices, how well they think they do, and what can be done to improve these choices. We c...

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Autores principales: Eric J Johnson, Ran Hassin, Tom Baker, Allison T Bajger, Galen Treuer
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2013
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Acceso en línea:https://doaj.org/article/8cde2b0d64d04962ab00cf125b6073e1
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spelling oai:doaj.org-article:8cde2b0d64d04962ab00cf125b6073e12021-11-18T08:41:29ZCan consumers make affordable care affordable? The value of choice architecture.1932-620310.1371/journal.pone.0081521https://doaj.org/article/8cde2b0d64d04962ab00cf125b6073e12013-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24367484/pdf/?tool=EBIhttps://doaj.org/toc/1932-6203Tens of millions of people are currently choosing health coverage on a state or federal health insurance exchange as part of the Patient Protection and Affordable Care Act. We examine how well people make these choices, how well they think they do, and what can be done to improve these choices. We conducted 6 experiments asking people to choose the most cost-effective policy using websites modeled on current exchanges. Our results suggest there is significant room for improvement. Without interventions, respondents perform at near chance levels and show a significant bias, overweighting out-of-pocket expenses and deductibles. Financial incentives do not improve performance, and decision-makers do not realize that they are performing poorly. However, performance can be improved quite markedly by providing calculation aids, and by choosing a "smart" default. Implementing these psychologically based principles could save purchasers of policies and taxpayers approximately 10 billion dollars every year.Eric J JohnsonRan HassinTom BakerAllison T BajgerGalen TreuerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 8, Iss 12, p e81521 (2013)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Eric J Johnson
Ran Hassin
Tom Baker
Allison T Bajger
Galen Treuer
Can consumers make affordable care affordable? The value of choice architecture.
description Tens of millions of people are currently choosing health coverage on a state or federal health insurance exchange as part of the Patient Protection and Affordable Care Act. We examine how well people make these choices, how well they think they do, and what can be done to improve these choices. We conducted 6 experiments asking people to choose the most cost-effective policy using websites modeled on current exchanges. Our results suggest there is significant room for improvement. Without interventions, respondents perform at near chance levels and show a significant bias, overweighting out-of-pocket expenses and deductibles. Financial incentives do not improve performance, and decision-makers do not realize that they are performing poorly. However, performance can be improved quite markedly by providing calculation aids, and by choosing a "smart" default. Implementing these psychologically based principles could save purchasers of policies and taxpayers approximately 10 billion dollars every year.
format article
author Eric J Johnson
Ran Hassin
Tom Baker
Allison T Bajger
Galen Treuer
author_facet Eric J Johnson
Ran Hassin
Tom Baker
Allison T Bajger
Galen Treuer
author_sort Eric J Johnson
title Can consumers make affordable care affordable? The value of choice architecture.
title_short Can consumers make affordable care affordable? The value of choice architecture.
title_full Can consumers make affordable care affordable? The value of choice architecture.
title_fullStr Can consumers make affordable care affordable? The value of choice architecture.
title_full_unstemmed Can consumers make affordable care affordable? The value of choice architecture.
title_sort can consumers make affordable care affordable? the value of choice architecture.
publisher Public Library of Science (PLoS)
publishDate 2013
url https://doaj.org/article/8cde2b0d64d04962ab00cf125b6073e1
work_keys_str_mv AT ericjjohnson canconsumersmakeaffordablecareaffordablethevalueofchoicearchitecture
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AT tombaker canconsumersmakeaffordablecareaffordablethevalueofchoicearchitecture
AT allisontbajger canconsumersmakeaffordablecareaffordablethevalueofchoicearchitecture
AT galentreuer canconsumersmakeaffordablecareaffordablethevalueofchoicearchitecture
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