New trends in the global rebranding of experience: Lessons for Russia
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major a...
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| Lenguaje: | EN RU |
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Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2018
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| Acceso en línea: | https://doaj.org/article/8d0d22e5ac514e53ab7ba763ff4a9a00 |
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oai:doaj.org-article:8d0d22e5ac514e53ab7ba763ff4a9a002021-11-07T14:44:58ZNew trends in the global rebranding of experience: Lessons for Russia2542-02402587-9324https://doaj.org/article/8d0d22e5ac514e53ab7ba763ff4a9a002018-02-01T00:00:00Zhttps://www.ogt-journal.com/jour/article/view/72https://doaj.org/toc/2542-0240https://doaj.org/toc/2587-9324The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport.I. A. VasilenkoАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)articleимидж россиинациональный брендингребрендингимиджевая стратегияimage of russianational brandingrebrandingimage strategyInternational relationsJZ2-6530ENRUКонтуры глобальных трансформаций: политика, экономика, право, Vol 7, Iss 1, Pp 131-138 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN RU |
| topic |
имидж россии национальный брендинг ребрендинг имиджевая стратегия image of russia national branding rebranding image strategy International relations JZ2-6530 |
| spellingShingle |
имидж россии национальный брендинг ребрендинг имиджевая стратегия image of russia national branding rebranding image strategy International relations JZ2-6530 I. A. Vasilenko New trends in the global rebranding of experience: Lessons for Russia |
| description |
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport. |
| format |
article |
| author |
I. A. Vasilenko |
| author_facet |
I. A. Vasilenko |
| author_sort |
I. A. Vasilenko |
| title |
New trends in the global rebranding of experience: Lessons for Russia |
| title_short |
New trends in the global rebranding of experience: Lessons for Russia |
| title_full |
New trends in the global rebranding of experience: Lessons for Russia |
| title_fullStr |
New trends in the global rebranding of experience: Lessons for Russia |
| title_full_unstemmed |
New trends in the global rebranding of experience: Lessons for Russia |
| title_sort |
new trends in the global rebranding of experience: lessons for russia |
| publisher |
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) |
| publishDate |
2018 |
| url |
https://doaj.org/article/8d0d22e5ac514e53ab7ba763ff4a9a00 |
| work_keys_str_mv |
AT iavasilenko newtrendsintheglobalrebrandingofexperiencelessonsforrussia |
| _version_ |
1718443435396956160 |