THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY

Tourism establishments turn to innovative products and services to survive in the fierce competition environment to gain competitive advantage and to be different. As establishments' including intangible cultural heritage in their innovative products can provide of establishments to obtain vari...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Samet ÇEVİK, Melahat YILDIRIM SAÇILIK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	intangible cultural heritage innovation innovative tourism products turkish coffee antonina tour Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/8d19b0bc62b74a0c9037e1e42d20efb9
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:8d19b0bc62b74a0c9037e1e42d20efb9
record_format	dspace
spelling	oai:doaj.org-article:8d19b0bc62b74a0c9037e1e42d20efb92021-11-24T09:20:50ZTHE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY2148-416310.9761/JASSS3520https://doaj.org/article/8d19b0bc62b74a0c9037e1e42d20efb92019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=866145273_22-Yrd.%20Do%C3%A7.%20Dr.%20Samet%20%C3%87EV%C4%B0K.pdf&key=27939https://doaj.org/toc/2148-4163Tourism establishments turn to innovative products and services to survive in the fierce competition environment to gain competitive advantage and to be different. As establishments' including intangible cultural heritage in their innovative products can provide of establishments to obtain various attainments at the heart of innovation, it can also be created awareness about intangible cultural heritage. In this regard the study was formed in the axis of being converted from the traditional products in the list of intangible cultural heritage to tourism products through innovative ideas. Therefore, the case study design which is one of the qualitative research methods is used in the study. "Turkish Coffee Trail Tour" which Turkish coffee culture and tradition is being converted into tourism product for the first time by Antonina Tourism Travel Agency which operates in İstanbul is chosed as case study. The datas about emergence and the content of the tour and the attainments of the tour are gathered through interview technique. The findings obtained from the study show that while this innovative product contributes to the establishment in issues like competitive advantage, image, motivation and creating loyal customer more than financial issues, it also contributes the protection and sustainability of Turkish Coffee culture and tradition.Samet ÇEVİKMelahat YILDIRIM SAÇILIKFırat Universityarticleintangible cultural heritageinnovationinnovative tourism productsturkish coffeeantonina tourSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 47, Pp 331-341 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	intangible cultural heritage innovation innovative tourism products turkish coffee antonina tour Social Sciences H Social sciences (General) H1-99
spellingShingle	intangible cultural heritage innovation innovative tourism products turkish coffee antonina tour Social Sciences H Social sciences (General) H1-99 Samet ÇEVİK Melahat YILDIRIM SAÇILIK THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
description	Tourism establishments turn to innovative products and services to survive in the fierce competition environment to gain competitive advantage and to be different. As establishments' including intangible cultural heritage in their innovative products can provide of establishments to obtain various attainments at the heart of innovation, it can also be created awareness about intangible cultural heritage. In this regard the study was formed in the axis of being converted from the traditional products in the list of intangible cultural heritage to tourism products through innovative ideas. Therefore, the case study design which is one of the qualitative research methods is used in the study. "Turkish Coffee Trail Tour" which Turkish coffee culture and tradition is being converted into tourism product for the first time by Antonina Tourism Travel Agency which operates in İstanbul is chosed as case study. The datas about emergence and the content of the tour and the attainments of the tour are gathered through interview technique. The findings obtained from the study show that while this innovative product contributes to the establishment in issues like competitive advantage, image, motivation and creating loyal customer more than financial issues, it also contributes the protection and sustainability of Turkish Coffee culture and tradition.
format	article
author	Samet ÇEVİK Melahat YILDIRIM SAÇILIK
author_facet	Samet ÇEVİK Melahat YILDIRIM SAÇILIK
author_sort	Samet ÇEVİK
title	THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
title_short	THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
title_full	THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
title_fullStr	THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
title_full_unstemmed	THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
title_sort	convertion of intangible cultural heritage elements to innovative tourism products: a case study
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/8d19b0bc62b74a0c9037e1e42d20efb9
work_keys_str_mv	AT sametcevik theconvertionofintangibleculturalheritageelementstoinnovativetourismproductsacasestudy AT melahatyildirimsacilik theconvertionofintangibleculturalheritageelementstoinnovativetourismproductsacasestudy AT sametcevik convertionofintangibleculturalheritageelementstoinnovativetourismproductsacasestudy AT melahatyildirimsacilik convertionofintangibleculturalheritageelementstoinnovativetourismproductsacasestudy
_version_	1718415491474653184

THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY

Ejemplares similares