THE CONVERTION OF INTANGIBLE CULTURAL HERITAGE ELEMENTS TO INNOVATIVE TOURISM PRODUCTS: A CASE STUDY
Tourism establishments turn to innovative products and services to survive in the fierce competition environment to gain competitive advantage and to be different. As establishments' including intangible cultural heritage in their innovative products can provide of establishments to obtain vari...
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| Main Authors: | , |
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/8d19b0bc62b74a0c9037e1e42d20efb9 |
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