Loss Aversion as a Potential Factor in the Sunk-Cost Fallacy

The sunk-cost fallacy (SCF) occurs when an individual makes an investment with a low probability of a payoff because an earlier investment was made. The investments may be time, effort, or money. Previous researchers showed that larger prior investments were more likely to lead to the SCF than lowe...

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Autores principales: Veronika Tait, Harold L. Miller
Formato: article
Lenguaje:EN
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Publicado: Universidad de San Buenaventura 2019
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Acceso en línea:https://doaj.org/article/8da9580e6c5043ba806559f8a81780df
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