Advertising Campaign as Multi-Stage Process

Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions. Therefore, in the first place, when we organization of the advertising campaign, the clear plan is put forward. This planning involves the d...

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Autor principal:	M. N. Kim
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2019
Materias:	advertising event advertising campaign marketing strategy target strategy advertising product the effectiveness of advertising product sales demand product positioning Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/8dc06819689240ce8e48c2dda42677eb
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id	oai:doaj.org-article:8dc06819689240ce8e48c2dda42677eb
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spelling	oai:doaj.org-article:8dc06819689240ce8e48c2dda42677eb2021-11-12T10:46:09ZAdvertising Campaign as Multi-Stage Process1726-11391816-859010.22394/1726-1139-2019-1-79-87https://doaj.org/article/8dc06819689240ce8e48c2dda42677eb2019-03-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1018https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions. Therefore, in the first place, when we organization of the advertising campaign, the clear plan is put forward. This planning involves the development of objectives, and the ways to achieve them, also the choice of means of advertising, and planning of each stages of an advertising campaign, finally, forecasting results. This makes it possible, on the one hand, to streamline the entire advertising process, and on the other — to organize the work of each participant to achieve effective results.M. N. KimNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleadvertising eventadvertising campaignmarketing strategytarget strategyadvertising productthe effectiveness of advertisingproductsalesdemandproduct positioningPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 1, Pp 79-87 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	advertising event advertising campaign marketing strategy target strategy advertising product the effectiveness of advertising product sales demand product positioning Political institutions and public administration (General) JF20-2112
spellingShingle	advertising event advertising campaign marketing strategy target strategy advertising product the effectiveness of advertising product sales demand product positioning Political institutions and public administration (General) JF20-2112 M. N. Kim Advertising Campaign as Multi-Stage Process
description	Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions. Therefore, in the first place, when we organization of the advertising campaign, the clear plan is put forward. This planning involves the development of objectives, and the ways to achieve them, also the choice of means of advertising, and planning of each stages of an advertising campaign, finally, forecasting results. This makes it possible, on the one hand, to streamline the entire advertising process, and on the other — to organize the work of each participant to achieve effective results.
format	article
author	M. N. Kim
author_facet	M. N. Kim
author_sort	M. N. Kim
title	Advertising Campaign as Multi-Stage Process
title_short	Advertising Campaign as Multi-Stage Process
title_full	Advertising Campaign as Multi-Stage Process
title_fullStr	Advertising Campaign as Multi-Stage Process
title_full_unstemmed	Advertising Campaign as Multi-Stage Process
title_sort	advertising campaign as multi-stage process
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2019
url	https://doaj.org/article/8dc06819689240ce8e48c2dda42677eb
work_keys_str_mv	AT mnkim advertisingcampaignasmultistageprocess
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Advertising Campaign as Multi-Stage Process

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