Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of-mouth and repurchase intention. A self-administered, onsite intercept survey was deployed to gather the data to...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Chompoonut Suttikun, Supawat Meeprom
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	authentic souvenir perceived quality of product satisfaction repurchasing intention word-of-mouth Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/8dfffd6b686349b3b59bf28126f6578c
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:8dfffd6b686349b3b59bf28126f6578c
record_format	dspace
spelling	oai:doaj.org-article:8dfffd6b686349b3b59bf28126f6578c2021-12-02T15:15:51ZExamining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty2331-197510.1080/23311975.2021.1976468https://doaj.org/article/8dfffd6b686349b3b59bf28126f6578c2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1976468https://doaj.org/toc/2331-1975The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of-mouth and repurchase intention. A self-administered, onsite intercept survey was deployed to gather the data to formulate the hypothesised relationships in this study. In total, 250 questionnaires were distributed to non-local Thai customers (i.e., those who live outside the area of the northeast part of Thailand) and 180 useable surveys were tested. Partial least squares structural equation modelling was used to test the proposed conceptual model and hypotheses. This research contributes to the literature by showing that the first-order components of authentic souvenir quality, service encounter quality, and physical quality constituted the second-order variable of perceived quality of authentic souvenir product. Additionally, perceived value and satisfaction mediated the effects of perceived quality of authentic souvenir product on word-of-mouth.Chompoonut SuttikunSupawat MeepromTaylor & Francis Grouparticleauthentic souvenirperceived quality of productsatisfactionrepurchasing intentionword-of-mouthBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	authentic souvenir perceived quality of product satisfaction repurchasing intention word-of-mouth Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	authentic souvenir perceived quality of product satisfaction repurchasing intention word-of-mouth Business HF5001-6182 Management. Industrial management HD28-70 Chompoonut Suttikun Supawat Meeprom Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
description	The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of-mouth and repurchase intention. A self-administered, onsite intercept survey was deployed to gather the data to formulate the hypothesised relationships in this study. In total, 250 questionnaires were distributed to non-local Thai customers (i.e., those who live outside the area of the northeast part of Thailand) and 180 useable surveys were tested. Partial least squares structural equation modelling was used to test the proposed conceptual model and hypotheses. This research contributes to the literature by showing that the first-order components of authentic souvenir quality, service encounter quality, and physical quality constituted the second-order variable of perceived quality of authentic souvenir product. Additionally, perceived value and satisfaction mediated the effects of perceived quality of authentic souvenir product on word-of-mouth.
format	article
author	Chompoonut Suttikun Supawat Meeprom
author_facet	Chompoonut Suttikun Supawat Meeprom
author_sort	Chompoonut Suttikun
title	Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
title_short	Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
title_full	Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
title_fullStr	Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
title_full_unstemmed	Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
title_sort	examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/8dfffd6b686349b3b59bf28126f6578c
work_keys_str_mv	AT chompoonutsuttikun examiningtheeffectofperceivedqualityofauthenticsouvenirproductperceivedvalueandsatisfactiononcustomerloyalty AT supawatmeeprom examiningtheeffectofperceivedqualityofauthenticsouvenirproductperceivedvalueandsatisfactiononcustomerloyalty
_version_	1718387520248479744

Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

Ejemplares similares