Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory
This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research i...
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| Formato: | article |
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Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus
2021
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| Acceso en línea: | https://doaj.org/article/8e0e4ee7ca054dd1a70cd173b3cad160 |
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