Measuring Relationship Marketing Productivity in the Industrial Market
The paper systematizes theoretical and methodological approaches to the study of the influence of marketing activities involved in building relationships with partners on an organization’s performance indicators. The article aims to design a system of indicators and a set of methods for measuring re...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/8e20df31e4204bde9ba4851505e21292 |
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