Measuring Relationship Marketing Productivity in the Industrial Market
The paper systematizes theoretical and methodological approaches to the study of the influence of marketing activities involved in building relationships with partners on an organization’s performance indicators. The article aims to design a system of indicators and a set of methods for measuring re...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2018
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/8e20df31e4204bde9ba4851505e21292 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Sea el primero en dejar un comentario!