Development of synergistic between digitalization MSMEs and digital society in Indonesia

This article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many...

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Autores principales:	Hetami Aditya Arie, Aransyah Muhammad Fikry
Formato:	article
Lenguaje:	EN
Publicado:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2021
Materias:	covid-19 digital msmes digital society indonesia Economic theory. Demography HB1-3840
Acceso en línea:	https://doaj.org/article/8e3814f14a9c461998f4429447843ac1
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spelling	oai:doaj.org-article:8e3814f14a9c461998f4429447843ac12021-11-15T08:44:54ZDevelopment of synergistic between digitalization MSMEs and digital society in Indonesia2734-93142734-958610.46223/HCMCOUJS.econ.en.11.2.1934.2021https://doaj.org/article/8e3814f14a9c461998f4429447843ac12021-08-01T00:00:00Zhttps://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1934https://doaj.org/toc/2734-9314https://doaj.org/toc/2734-9586This article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many went bankrupt. That is why MSME business actors change their sales strategy with digitalization schemes. The digitization scheme is to use the marketplace as an intermediary and social media as a marketing technique. In addition, digital MSME actors must synergize with the digital community in marketing products and services. Therefore, the SME digital development initiative can be an alternative to saving business actors during the Covid-19 pandemic. This article uses a literature study with a library research method approach by elaborating various literature on the development of digital SMEs. Twenty-five articles were reviewed in this study from Sinta (Science and Technology Index) and Google Scholar. The paper argues that the development of digital MSMEs has become an alternative to saving and developing digital entrepreneurship in Indonesia during the Covid-19 pandemic.Hetami Aditya ArieAransyah Muhammad FikryHO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCEarticlecovid-19digital msmesdigital societyindonesiaEconomic theory. DemographyHB1-3840ENHo Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 11, Iss 2, Pp 18-30 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	covid-19 digital msmes digital society indonesia Economic theory. Demography HB1-3840
spellingShingle	covid-19 digital msmes digital society indonesia Economic theory. Demography HB1-3840 Hetami Aditya Arie Aransyah Muhammad Fikry Development of synergistic between digitalization MSMEs and digital society in Indonesia
description	This article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many went bankrupt. That is why MSME business actors change their sales strategy with digitalization schemes. The digitization scheme is to use the marketplace as an intermediary and social media as a marketing technique. In addition, digital MSME actors must synergize with the digital community in marketing products and services. Therefore, the SME digital development initiative can be an alternative to saving business actors during the Covid-19 pandemic. This article uses a literature study with a library research method approach by elaborating various literature on the development of digital SMEs. Twenty-five articles were reviewed in this study from Sinta (Science and Technology Index) and Google Scholar. The paper argues that the development of digital MSMEs has become an alternative to saving and developing digital entrepreneurship in Indonesia during the Covid-19 pandemic.
format	article
author	Hetami Aditya Arie Aransyah Muhammad Fikry
author_facet	Hetami Aditya Arie Aransyah Muhammad Fikry
author_sort	Hetami Aditya Arie
title	Development of synergistic between digitalization MSMEs and digital society in Indonesia
title_short	Development of synergistic between digitalization MSMEs and digital society in Indonesia
title_full	Development of synergistic between digitalization MSMEs and digital society in Indonesia
title_fullStr	Development of synergistic between digitalization MSMEs and digital society in Indonesia
title_full_unstemmed	Development of synergistic between digitalization MSMEs and digital society in Indonesia
title_sort	development of synergistic between digitalization msmes and digital society in indonesia
publisher	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
publishDate	2021
url	https://doaj.org/article/8e3814f14a9c461998f4429447843ac1
work_keys_str_mv	AT hetamiadityaarie developmentofsynergisticbetweendigitalizationmsmesanddigitalsocietyinindonesia AT aransyahmuhammadfikry developmentofsynergisticbetweendigitalizationmsmesanddigitalsocietyinindonesia
_version_	1718428507963392000

Development of synergistic between digitalization MSMEs and digital society in Indonesia

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