#outubrorosa and health promotion: analysis of Instagram posts about breast cancer

The study presented in this article analyzed the dynamics of posts on the topic of the breast cancer prevention on Instagram. The 300 most relevant posts published between December 2019 and September 2020 were selected using the hashtag “#outubrorosa”. Most of the posts corresponded to photos (66.33...

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Autores principales:	Marcela Carvalho Rodrigues, Lucas França Garcia, Marcelo Picinin Bernuci
Formato:	article
Lenguaje:	EN ES PT
Publicado:	Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz) 2021
Materias:	redes sociais online promoção da saúde saúde materno-infantil doenças crônicas não transmissíveis educação em saúde. Communication. Mass media P87-96 Public aspects of medicine RA1-1270
Acceso en línea:	https://doaj.org/article/8e60737d929a4d59aae7d522e54263b1
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:8e60737d929a4d59aae7d522e54263b12021-11-11T12:06:38Z#outubrorosa and health promotion: analysis of Instagram posts about breast cancer1981-627810.29397/reciis.v15i4.2366https://doaj.org/article/8e60737d929a4d59aae7d522e54263b12021-11-01T00:00:00Zhttps://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/2366https://doaj.org/toc/1981-6278The study presented in this article analyzed the dynamics of posts on the topic of the breast cancer prevention on Instagram. The 300 most relevant posts published between December 2019 and September 2020 were selected using the hashtag “#outubrorosa”. Most of the posts corresponded to photos (66.33%) with questions related to primary prevention (55.67%) and which were published by non-health professionals (45.33%). The posts presented an average of 196.06 likes and 14.43 comments. Posts with photo format published by non-health professionals were the ones with the highest number of likes (p 0.01), whereas those that addressed the topic of primary prevention were the ones with the least number of likes (p 0.01). It is concluded that Instagram is an important tool to be used in the awareness of the young population about self-care, however it is suggested the need to examine the quality of the posted content.Marcela Carvalho RodriguesLucas França GarciaMarcelo Picinin BernuciInstituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz)articleredes sociais onlinepromoção da saúdesaúde materno-infantildoenças crônicas não transmissíveiseducação em saúde.Communication. Mass mediaP87-96Public aspects of medicineRA1-1270ENESPTRECIIS, Vol 15, Iss 4 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES PT
topic	redes sociais online promoção da saúde saúde materno-infantil doenças crônicas não transmissíveis educação em saúde. Communication. Mass media P87-96 Public aspects of medicine RA1-1270
spellingShingle	redes sociais online promoção da saúde saúde materno-infantil doenças crônicas não transmissíveis educação em saúde. Communication. Mass media P87-96 Public aspects of medicine RA1-1270 Marcela Carvalho Rodrigues Lucas França Garcia Marcelo Picinin Bernuci #outubrorosa and health promotion: analysis of Instagram posts about breast cancer
description	The study presented in this article analyzed the dynamics of posts on the topic of the breast cancer prevention on Instagram. The 300 most relevant posts published between December 2019 and September 2020 were selected using the hashtag “#outubrorosa”. Most of the posts corresponded to photos (66.33%) with questions related to primary prevention (55.67%) and which were published by non-health professionals (45.33%). The posts presented an average of 196.06 likes and 14.43 comments. Posts with photo format published by non-health professionals were the ones with the highest number of likes (p 0.01), whereas those that addressed the topic of primary prevention were the ones with the least number of likes (p 0.01). It is concluded that Instagram is an important tool to be used in the awareness of the young population about self-care, however it is suggested the need to examine the quality of the posted content.
format	article
author	Marcela Carvalho Rodrigues Lucas França Garcia Marcelo Picinin Bernuci
author_facet	Marcela Carvalho Rodrigues Lucas França Garcia Marcelo Picinin Bernuci
author_sort	Marcela Carvalho Rodrigues
title	#outubrorosa and health promotion: analysis of Instagram posts about breast cancer
title_short	#outubrorosa and health promotion: analysis of Instagram posts about breast cancer
title_full	#outubrorosa and health promotion: analysis of Instagram posts about breast cancer
title_fullStr	#outubrorosa and health promotion: analysis of Instagram posts about breast cancer
title_full_unstemmed	#outubrorosa and health promotion: analysis of Instagram posts about breast cancer
title_sort	#outubrorosa and health promotion: analysis of instagram posts about breast cancer
publisher	Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz)
publishDate	2021
url	https://doaj.org/article/8e60737d929a4d59aae7d522e54263b1
work_keys_str_mv	AT marcelacarvalhorodrigues outubrorosaandhealthpromotionanalysisofinstagrampostsaboutbreastcancer AT lucasfrancagarcia outubrorosaandhealthpromotionanalysisofinstagrampostsaboutbreastcancer AT marcelopicininbernuci outubrorosaandhealthpromotionanalysisofinstagrampostsaboutbreastcancer
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#outubrorosa and health promotion: analysis of Instagram posts about breast cancer

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