Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel
Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global sustainable tourism, there is a lack of empirical evidence on the potential fact...
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oai:doaj.org-article:8eb67d0d2e3548ba8af12b12983293682021-11-25T19:04:42ZSustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel10.3390/su1322128342071-1050https://doaj.org/article/8eb67d0d2e3548ba8af12b12983293682021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12834https://doaj.org/toc/2071-1050Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global sustainable tourism, there is a lack of empirical evidence on the potential factors that build momentum for revenge travel. The aim of the present study was to develop and test a conceptualized model of revenge travel under the influence of pandemic fatigue, COVID-19-branded destination safety, and travel stimulus incentives. Drawing on the study data of international expats (N = 422) and using covariance-based structural equation modeling (CB-SEM), the findings provide new evidence that revenge travel is significantly and positively influenced by pandemic fatigue. Interestingly, the empirical findings also support two positive moderations, highlighting that COVID-19-branded destination safety (CBDS) and travel stimulus incentives (TI) can significantly increase the impact of pandemic fatigue (PF) on revenge travel (RT). Based on prominent theories (i.e., theory of planned behavior, protection motivation theory, and incentive theory of motivation) and newly developed scales (i.e., RT, CBDS, and TI), the study highlights the dynamics of revenge travel as it sets the stage for global tourism to rebound stronger than ever. The implications include new challenges and ways forward through revenge travel as a stepping stone for global sustainable tourism.Umer ZamanSyed Hassan RazaSaba AbbasiMurat AktanPablo FaríasMDPI AGarticlerevenge travelglobal sustainable tourismpandemic fatigueCOVID-19-branded destination safetytravel stimulus incentivestheory of planned behaviorEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12834, p 12834 (2021) |
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DOAJ |
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topic |
revenge travel global sustainable tourism pandemic fatigue COVID-19-branded destination safety travel stimulus incentives theory of planned behavior Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
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revenge travel global sustainable tourism pandemic fatigue COVID-19-branded destination safety travel stimulus incentives theory of planned behavior Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Umer Zaman Syed Hassan Raza Saba Abbasi Murat Aktan Pablo Farías Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
description |
Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global sustainable tourism, there is a lack of empirical evidence on the potential factors that build momentum for revenge travel. The aim of the present study was to develop and test a conceptualized model of revenge travel under the influence of pandemic fatigue, COVID-19-branded destination safety, and travel stimulus incentives. Drawing on the study data of international expats (N = 422) and using covariance-based structural equation modeling (CB-SEM), the findings provide new evidence that revenge travel is significantly and positively influenced by pandemic fatigue. Interestingly, the empirical findings also support two positive moderations, highlighting that COVID-19-branded destination safety (CBDS) and travel stimulus incentives (TI) can significantly increase the impact of pandemic fatigue (PF) on revenge travel (RT). Based on prominent theories (i.e., theory of planned behavior, protection motivation theory, and incentive theory of motivation) and newly developed scales (i.e., RT, CBDS, and TI), the study highlights the dynamics of revenge travel as it sets the stage for global tourism to rebound stronger than ever. The implications include new challenges and ways forward through revenge travel as a stepping stone for global sustainable tourism. |
format |
article |
author |
Umer Zaman Syed Hassan Raza Saba Abbasi Murat Aktan Pablo Farías |
author_facet |
Umer Zaman Syed Hassan Raza Saba Abbasi Murat Aktan Pablo Farías |
author_sort |
Umer Zaman |
title |
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
title_short |
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
title_full |
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
title_fullStr |
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
title_full_unstemmed |
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel |
title_sort |
sustainable or a butterfly effect in global tourism? nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/8eb67d0d2e3548ba8af12b1298329368 |
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